Tono de Marca

Helpful & Informative, Inspiring & Creative, Quality-Focused & Professional, Approachable & Community-Oriented, Enthusiastic & Passionate

Valores de Marca

• •Quality
• •Customer Success & Support
• •Innovation & Trends
• •Accessibility & Service
• •Tradition & Experience
• •Community Engagement

Mejores Prácticas

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone words (e.g., "Inspiring," "Helpful," "Expert," "Friendly"), and a "we are/we are not" list. Share this guide with everyone creating content.
• •Know Your Audience: Understand who you're talking to (e.g., professional chefs, home bakers, foodservice businesses). Tailor the language and complexity of the copy to resonate with them while maintaining the core brand tone.
• •Focus on Benefits, Not Just Features: Instead of just saying "We sell high-quality chocolate," explain the benefit: "Craft decadent desserts with our premium Belgian chocolate, ensuring a rich flavor and smooth texture that will delight your customers." This reinforces the values of quality and customer success.
• •Be Consistent Across All Channels: Whether it's a website product description, an Instagram caption, a YouTube video script, or a customer service email, the tone should feel familiar and aligned with the brand's core identity. Regular internal reviews can help maintain this.
• •Use Storytelling and Authentic Language: Share success stories (customer features, chef collaborations), explain the origin or benefits of ingredients, and use language that feels genuine and passionate about the art of baking and pastry. Avoid overly corporate or generic jargon where a more approachable tone is suitable.

Percepción Social

Reliable Supplier, Resourceful & Educational, Supportive of the Culinary Industry, Positive (among engaged users)

Ejemplos de Copy

• •Headline: Elevate Your Creations with NTD Ingredientes. Body: Discover a world of premium ingredients, from rich European chocolates to vibrant, natural flavorings. At NTD Ingredientes, we're passionate about helping you achieve baking perfection. Explore our catalog and unlock your culinary potential! #BakeLikeAPro #QualityIngredients
• •Headline: Your Secret Ingredient for Unforgettable Desserts. Body: Looking for that special touch to make your pastries stand out? NTD Ingredientes offers an extensive range of high-quality toppings, fillings, and decorative elements. Let us be part of your sweet success story. Visit ntdingredientes.do today! #PastryChef #SweetInspiration
• •Headline: Fresh Ideas, Delivered to Your Kitchen. Body: Stay inspired with our latest recipe tutorials on YouTube and get the finest ingredients delivered right to your door. From classic cakes to innovative treats, NTD Ingredientes is your partner in culinary excellence. Subscribe and shop now! #BakingFromHome #NTDRecipes
• •Headline: Quality You Can Taste, Service You Can Trust. Body: For over 30 years, NTD Ingredientes has been the trusted source for professional bakers and passionate home cooks alike. We provide not just ingredients, but solutions and support to help your creations shine. Experience the NTD difference. #DominicanBakers #FoodService
• •Headline: Unlock a World of Flavor. Create with Confidence. Body: Don’t let a lack of specialty ingredients hold back your creativity! NTD Ingredientes brings you global flavors and professional-grade products. Browse our new arrivals and find everything you need for your next masterpiece. #CulinaryAdventure #BakingSupplies