Tono de Marca

Passionate & Enthusiastic, Approachable & Friendly, Community-Focused, Youthful & Trendy, Authentic

Valores de Marca

• •Passion for Football
• •Customer Satisfaction & Excitement
• •Quality
• •Community Building
• •Accessibility

Mejores Prácticas

• •Develop a "Brand Voice Chart": Document key characteristics of your tone (e.g., passionate, witty, informative), common slang/phrases to use (and avoid), and the overall feeling you want to evoke. Share this with anyone creating content.
• •Know Your Audience Deeply: Understand their language, their sense of humor, what excites them about football, and the platforms they use. Tailor the tone to resonate authentically with them. For The Football Lab, this means staying current with football culture and fan lingo.
• •Be Consistent Across All Channels: Whether it's a website banner, an Instagram caption, a TikTok video, or a customer service email, the core tone should remain recognizable. Adapt the style slightly for the platform, but not the fundamental voice.
• •Use Storytelling: Connect with your audience on an emotional level. Share the stories behind iconic jerseys, the thrill of a last-minute winner, or the joy of unboxing a surprise. This builds a stronger connection than just listing product features.
• •Listen and Engage: Pay attention to how your audience talks and what they respond to. Incorporate their language (where appropriate) and engage in conversations, not just broadcasts. This helps keep the tone relatable and current. For instance, pick up on popular football chants or memes and subtly weave them into copy if it fits.

Percepción Social

Exciting & Fun, Trustworthy (within its niche), Engaging, For the Fans, By Fans (Implied), Niche Provider

Ejemplos de Copy

• •🔥 THE MOMENT YOU'VE BEEN WAITING FOR! 🔥 Our NEW Legend Tier Mystery Box just dropped! 🚀 Packed with iconic jerseys and football treasures that'll make your mates jealous. Who ya hoping to unbox? 😉 Tag a friend who NEEDS this! #TheFootballLab #MysteryBox #FootballLegends #UnboxThePassion #NewDrop
• •YNWA! Liverpool fans, imagine unboxing a piece of Anfield history. Our Retro Mystery Box could land you that classic Reds jersey you've always dreamed of. 😍 Don't just dream it, wear it! Shop now & feel the Kop roar! 👉 [Link to Website] #LFC #LiverpoolFC #RetroJerseys #FootballFashion #TheFootballLab
• •POV: You just copped a Football Lab Mystery Box. 🤯 Rate this pull from 1-10! 👇 What team are YOU hunting for? #FootballTikTok #MysteryFootballShirt #JerseyUnboxing #FootyFans #Surprise
• •Unlock the Ultimate Football Surprise! ⚽✨ Dive into The Football Lab's Mystery Boxes & Retro Jerseys. Your next favourite kit is waiting. Free shipping in Lebanon! #WearYourPassion
• •SCORE! ⚽ Up to 30% OFF Retro Jerseys + A Mystery Box Sneak Peek! 👀