Tono de Marca

Sophisticated, Innovative, and Aspirational. It combines technical language with an elevated, modern lifestyle appeal, creating a sense of forward-thinking exclusivity.

Valores de Marca

• •Innovation and Technology
• •Health and Wellness
• •Sustainability and Eco-Consciousness
• •Quality and Design
• •Resilience and Renewal

Mejores Prácticas

• •Lead with Innovation: Always highlight the 'smart' or technological aspect of the products first. Use words like 'advanced,' 'smart,' 'technology,' 'intelligent,' and 'innovative.'
• •Maintain a Sophisticated Vocabulary: Employ an elevated and aspirational tone. Use phrases like 'step into a new era,' 'pave the way,' 'unmatched experience,' and 'renewal of style.'
• •Emphasize Health and Sustainability: Connect the technology back to the core benefits of wellness and eco-consciousness. Explain why smart reminders are good for health and why a reusable bottle helps the planet.
• •Use a Minimalist and Clean Language: Reflect the product design in the copy. Be direct, clear, and elegant. Avoid overly casual language, slang, or humor that could dilute the brand's sophisticated image.
• •Incorporate Symbols of Exclusivity and Quality: Use the 'NØVΛUS' and 'Con-Tatto' names, and reference premium materials ('organic bamboo,' 'Italian design,' '18/8 stainless steel') to reinforce the brand's premium positioning.

Percepción Social

Overwhelmingly positive, with customers praising high-quality products, innovative smart features, sleek and elegant design, reliable performance, and good service, as evidenced by website testimonials and 100% positive eBay feedback.

Ejemplos de Copy

• •Purity at Your Fingertips. In a world on the move, your water should be consistently pure. The NØVΛUS SMART UV-C Sterilization Bottle uses advanced UV-C light to purify your water and clean your bottle, wherever you go. Embrace the new era of hydration.
• •Technology for a Healthier You. NØVΛUS was born from a passion for a healthy and sustainable lifestyle. Our smart hydration products are engineered to help you achieve optimal wellness with a clean, modern design. Step into the new era with us.
• •Organic Intelligence. Modern Design. Crafted from 100% organic bamboo and 18/8 stainless steel, our Smart Organic Bamboo Infuser is where nature meets innovation. The smart LCD screen displays the precise temperature of your beverage, while the vacuum-sealed insulation keeps it perfect for hours. A renewal of style and function.
• •An Exclusive Upgrade to Your Hydration. As part of the NØVΛUS inner circle, you appreciate the fusion of design and technology. We invite you to explore our Con-Tatto Luxury Collection—where Italian design and superior insulation deliver an unmatched experience. Exclusively for you.
• •NØVΛUS New York: Engineer Your Hydration.