Tono de Marca

Reassuring and Empowering, Innovative and Simple, Natural and Safe

Valores de Marca

• •Efficacy
• •Convenience
• •Natural Wellness
• •Customer Satisfaction

Mejores Prácticas

• •Bridge the Perception Gap with Honesty: The most critical step is to align marketing with reality. Acknowledge the product is a dye-shampoo hybrid. Set clear expectations about potential staining and the need for a patch test. Transparency builds trust, which the brand currently lacks.
• •Show, Don't Just Tell: Instead of relying on questionable testimonials, create high-quality video tutorials showing real people (of different hair types) using the product correctly. Demonstrate the "no stain" claim by showing residue washing off skin and surfaces easily. Address common customer issues directly in these tutorials.
• •Build a Real Community: The brand must move beyond inactive social media pages. Create an official, active presence on platforms like Instagram and TikTok. Use these channels to answer questions, share user-generated content (with permission), and engage in a two-way conversation with customers. This allows the brand to control its own narrative.
• •Maintain a Consistent Voice Across All Touchpoints: The tone should be consistent everywhere, from the website and ad copy to customer service emails and social media replies. Define a clear brand voice guide (e.g., "reassuring, simple, honest") and ensure any person or agency representing the brand adheres to it.
• •Embrace and Address Negative Feedback: Ignoring negative reviews has allowed the "scam" narrative to flourish. The brand should publicly and professionally address common complaints. Offer solutions, clarify instructions, and honor the money-back guarantee without hassle. Turning a negative experience into a positive one is a powerful way to build brand loyalty and prove the brand's stated values are genuine.

Percepción Social

High Skepticism and Distrust, Product Ineffectiveness and Messiness, Deceptive Marketing, Polarized User Experience

Ejemplos de Copy

• •Headline: Tired of harsh dyes? Discover the 10-minute secret to vibrant, youthful hair. Body: Stop hiding your grays. Revive them. Our revolutionary shampoo dye uses the power of nature to restore your hair's true color in a single wash. No ammonia, no mess, just radiant results. Reclaim your confidence, effortlessly.
• •Headline: Your Salon Visit, Now in a Bottle. Body: Why spend hours and a fortune at the salon? Nova Hair® gives you rich, long-lasting color from the comfort of your home. Formulated with nourishing herbal extracts, our shampoo doesn't just cover grays—it leaves your hair feeling softer and healthier than before.
• •Headline: Nature's Answer to Gray Hair. Body: We believe powerful results don't require harsh chemicals. Nova Hair® is infused with ingredients like Ginseng and Reishi Mushroom to safely and effectively restore your hair's color and strength. It's the gentle, natural choice for a vibrant, more confident you.
• •Headline: Don't Just Cover Grays. Transform Your Hair. Body: Traditional dyes can leave hair dry and damaged. Nova Hair® is different. Our all-in-one formula cleanses, colors, and conditions in one simple step. Get the full coverage you want and the healthy shine you deserve.
• •Headline: The Easiest Decision You'll Make All Day. Body: Look younger in the time it takes to drink your morning coffee. With Nova Hair®, achieving flawless color is as simple as shampooing. If you're not thrilled with your transformation, it's on us with our 30-day money-back guarantee.