Tono de Marca

authentic, exclusive, and slightly rebellious. It's confident, direct, and honest, creating a feeling of being let in on a secret. The tone is conspiratorial, sharing coveted information with like-minded individuals, reinforced by a sense of community.

Valores de Marca

• •Authenticity: honest, digital Berlin guide, rejecting sugarcoated recommendations and hip clichés, focusing on real city life.
• •Exclusivity & Insider Access: providing information for someone who wants to experience Berlin, not just visit it, creating a sense of belonging to a select group.
• •Anti-Tourism: a strong counter-cultural stance against mass tourism, overcrowded areas, and tourist traps, prioritizing genuine experiences over commercial souvenirs.
• •Quality & Curation: providing curated, meaningful tips rather than an exhaustive list of attractions, with a commitment to high-quality service and recommendations.
• •Modernity & Convenience: offering a digital guide that caters to modern travelers, integrating with tools like Google Maps for practicality.

Mejores Prácticas

• •Embrace the "Us vs. Them" Narrative: Consistently frame the conversation as "insiders" (us, the Berliners, you) versus "tourists" (them).
• •Speak from a Local's Perspective: Use "we" and "our city" to create a personal and authentic connection, sharing anecdotes or perspectives that could only come from a local.
• •Prioritize Experiences Over Sightseeing: Focus on the "why" and "how" rather than just the "what," using evocative language that describes feelings and moments.
• •Maintain a Direct and Honest Tone: Be bold and straightforward with short, declarative sentences, avoiding jargon and overly polished marketing language to reflect clarity and confidence.
• •Ask Provocative Questions: Engage the audience by challenging their assumptions about travel with questions that prompt identification with the brand's values.

Percepción Social

Among its target audience, the perception is highly positive, praised for being a "super cooler Guide" and helping users avoid tourist traps to discover authentic neighborhoods. Users appreciate the unique, non-touristy perspective and the feeling of being an "insider." The brand successfully attracts travelers seeking to differentiate themselves from typical tourists, who value cultural immersion and unique experiences, resonating with its clear anti-tourist stance.

Ejemplos de Copy

• •This Isn't in Your Guidebook. Tired of the same top 10 lists? Berlin has secrets. We have the keys. Get the guide that shows you the city we love, not the one they sell. #notouristinfo #BerlinInsider
• •Stop collecting magnets. Start collecting moments. Your Berlin story starts where the tour buses end. Link in bio for the real Berlin. #Berlin #Travel #AntiTourism
• •Don't Visit Berlin. Live It. We're 'no tourist info'. You get an honest, digital guide to the city we call home. No clichés, no crowds—just Berlin as it’s meant to be seen.
• •Still planning to see the *real* Berlin? Forget the tourist traps you were looking at. Your authentic Berlin experience is waiting. We'll show you the spots you won't find on your own. You're not a tourist, so don't travel like one.
• •Your next trip shouldn't feel like a checklist. It should be an experience. 'no tourist info' offers a curated guide to Berlin for the discerning traveler who values authenticity over analytics. Discover the city's true character, from its hidden cultural hubs to its real culinary scene. #CorporateTravel #AuthenticTravel #Berlin