Tono de Marca

Warm, Aspirational, and Trustworthy

Valores de Marca

• •Quality & Durability
• •Aesthetic Integration
• •Child Development
• •Family & Motherhood-Centered
• •Functionality

Mejores Prácticas

• •Maintain the "Founder's Voice": Always write from the perspective of a caring, knowledgeable, and stylish mother. Use "we" and "our" to create a sense of a small, personal team. Share personal anecdotes or inspiration when appropriate to reinforce the brand's origin story.
• •Bridge Aesthetics and Function: In every piece of copy, connect the product's beautiful design with its functional purpose. Use phrases like "designed to blend in," "beautiful enough to leave out," and "fun meets functional" to reinforce this core value.
• •Use Warm, Evocative Language: Employ words that evoke feelings of comfort, creativity, and love. Examples include "cozy," "little moments," "endless fun," "spark creativity," and "simple joy."
• •Highlight the "Why": Continuously reinforce the brand's mission. Remind the audience that the products are designed by a physical therapist to support child development, giving parents a reason beyond aesthetics to invest in the products.
• •Let Customers Speak: Leverage the powerful testimonials the brand receives. Integrate customer quotes and reviews directly into marketing copy, social media posts, and product pages to build social proof and trust.

Percepción Social

north&nova is perceived as a highly-regarded, premium, high-quality brand with exceptional products and customer service. It is seen as successfully merging aesthetic design with functional play, appealing to parents who value both style and child development. The brand has cultivated a strong reputation within its niche, known for its trusted, Canadian-made products.

Ejemplos de Copy

• •From a quiet morning cave to a soaring mountain peak by afternoon. Our Climber is more than a toy; it’s a foundation for imagination. Designed to support their development and blend beautifully into your home. #northandnova #ModernPlay #ImaginativePlay
• •Meet the Steppers: the ultimate tool for open-ended play. Perfect for games of 'the floor is lava,' building balance, or as a cozy seat for story time. Made with our signature high-density, easy-to-clean foam, these Steppers are crafted to withstand endless adventures and still look beautiful in your space. Fun, functional, and thoughtfully made to grow with your little one.
• •For your home, for their imagination
• •Quality Play, Modern Design. Tired of plastic toys taking over your living room? north&nova was created by a mom and physical therapist to bring beautiful, decor-inspired playsets into your home. Encourage gross motor skills and endless imaginative play with our durable, Canadian-made foam climbers, rockers, and more. Shop the collection.
• •Playtime, beautifully designed. Modern playsets for little movers.