Tono de Marca

Approachable, local, knowledgeable, straightforward, and service-oriented.

Valores de Marca

• •Community-Focused
• •Experience and Expertise
• •Customer Service
• •Accessibility

Mejores Prácticas

• •Prioritize "Local" and "Community": Always lean into the identity as a local, family-owned Alberta business. Use phrases like "your local experts," "from our family to yours," and "proudly Canadian.
• •Maintain a Helpful, Expert Tone: Consistently offer advice and expertise. Frame product descriptions and blog posts as helpful tips from experienced vapers, not just as sales pitches.
• •Use Direct and Simple Language: Avoid overly technical jargon unless it's explained clearly (like in the FAQ). The tone should be like a friendly conversation in a physical shop—clear, direct, and welcoming.
• •Emphasize Personal Service: Highlight offerings like "special orders" and direct contact information in your copy. This reinforces the value of personalized customer care that larger competitors may lack.
• •Create a Persona Document: Formally document that the brand persona is "The Friendly Local Expert." This guide should be given to anyone creating content, ensuring that whether it's a product description or an email, the voice remains consistent with the established values of being knowledgeable, approachable, and community-focused.

Percepción Social

Perceived as a local, family-run business in Alberta; a credible and helpful resource; a beloved and trusted local institution.

Ejemplos de Copy

• •Welcome to Northern Vape Co. — Okotoks' own local vape experts. With over 10 years of experience, we're here to help you find exactly what you need. Real advice from real vapers.
• •Crafted for the Canadian palate. Our new 'Rocky Mountain Mist' blend delivers a crisp, refreshing hit of wild berries and cool mint. Perfect for a day on the trails or a quiet evening at home. Come on by and try a taste of home.
• •A Note from TJ & Kathleen + New Arrivals This Week!
• •We're not a faceless corporation. We're TJ and Kathleen Hurtak, a local couple from Okotoks, and we started Northern Vape Co. to build a friendly, knowledgeable place for our community. Whether you're a seasoned vaper or just curious, we're happy to share our 10+ years of experience with you.
• •Special orders are what we do best! If you can't find that specific coil or rare e-juice, don't hesitate to ask. We'll do the searching for you. Call us or drop by the shop in Black Diamond!