Tono de Marca

Warm, Passionate, and Personable.

Valores de Marca

• •Handmade Quality & Durability
• •Unique, Small-Batch Design
• •Canadian Identity & Local Craftsmanship
• •Passion and Joy
• •Timeless Style & Comfort

Mejores Prácticas

• •Always infuse the copy with the genuine love for fabric and craftsmanship that the brand was built on. Use emotive and personal language to maintain the "friend-to-friend" tone.
• •These are core pillars of the brand's identity and value proposition. Ensure that the local, artisanal nature of the products is mentioned frequently and proudly in product descriptions, social media bios, and ads.
• •Consistently contrast the brand's products with disposable fast fashion by using words like "timeless," "enduring," "seasonal favorite," and "made to last." This reinforces the value of quality over quantity.
• •Don't just sell a scarf; sell the feeling it evokes. Use descriptive language that paints a picture "cuddling with those you love," "wine nights with friends," "ward off the winter chills." This connects the product to the customer's life and experiences.
• •From responding to social media comments to writing product care instructions, the tone should remain helpful, warm, and personal. Avoid overly corporate or generic language to preserve the brand's authentic, small-business feel.

Percepción Social

Positive and Appreciative.

Ejemplos de Copy

• •Fall isn't just a season; it's a feeling. And for us, that feeling is the soft, cozy embrace of a brand new plaid. We paired these rich autumn tones with the softest flannel we could find to create your new seasonal favourite. Handmade in our BC studio, one at a time. Tap to shop the collection. #NorthernMapleDesigns #HandmadeInCanada #FallStyle #CozyVibes #ScarfSeason
• •More than just an accessory, our new 'Wildflower Meadow Shawl' is a wearable piece of art. Designed for breezy summer nights, crisp autumn mornings, and everything in between, this shawl is handmade from lightweight, breathable fabric. Its generous size makes it perfect for warding off a chill or adding a touch of effortless style to any outfit. Wrap yourself in a piece that's made with love, meant to last for seasons of memories.
• •Headline: Tired of fast fashion? Find a scarf you'll love for years. Body: At Northern Maple Designs, we believe in timeless style and lasting quality. Each of our scarves is handmade in British Columbia, born from a passion for beautiful, unique fabrics. Discover your new favourite accessory today. Call to Action: Shop Small, Shop Canadian
• •A little something cozy for your inbox...
• •Small-Batch Designs. Lasting Quality. Handmade in Canada with love.