Tono de Marca

Authentic & Down-to-Earth, Purpose-Driven & Sincere, Appreciative of the North & Outdoorsy, Community-Oriented & Local, Slightly Quirky & Passionate

Valores de Marca

• •Environmental Responsibility
• •Local Support & Craftsmanship
• •Community & Giving Back
• •Love for the North & Outdoor Life
• •Authenticity & Scrappiness
• •Quality Goods

Mejores Prácticas

• •Lead with Purpose: Always tie messaging back to the core values, especially the clean water initiative and love for the North. This reinforces brand identity and resonates with a cause-conscious audience.
• •Embrace Authentic Language: Use a genuine, down-to-earth voice. Avoid overly corporate jargon. Share the "scrappy" and passionate side of the brand.
• •Speak to the "Northern" Spirit: Incorporate language, imagery, and themes that evoke the feeling of the North, adventure, and the outdoors. Use storytelling to connect products to experiences.
• •Highlight Local & Quality: Consistently mention Minnesota-made aspects, support for small businesses, and the quality craftsmanship of the products.
• •Foster Community Engagement: Encourage interaction by asking questions related to outdoor experiences, favorite Northern spots, or ways to support local/environmental causes. Make followers feel like part of the Northern Goods community.

Percepción Social

Positive Association with a Cause, Appreciation for Local & "Northern" Identity, Seen as a Go-To for Outdoor Enthusiasts, Trustworthy & Relatable

Ejemplos de Copy

• •Headline: More Than Just Gear. It's a Northern State of Mind. Body: From the Boundary Waters to your own backyard, our goods are made for the journey. And with every sip from our drinkware, you’re helping protect the waters we all love. That’s the Northern Goods way. #MadeInMN #CleanWater #ExploreNorth
• •Headline: Built with Minnesota Grit. Designed for Your Adventures. Body: We’re a scrappy bunch, passionate about the North and crafting quality gear that lasts. Shop local, support clean water, and get out there.
• •Headline: Your Next Adventure Starts Here (And Helps Keep Our Waters Wild). Body: Gearing up for a paddle, hike, or just a cozy cabin weekend? We’ve got the goods. Plus, 7% of all our drinkware sales go straight to organizations fighting for clean water. Good for you, good for the North.
• •Headline: The North Calls. We've Got Your Answer. Body: Curated for a life lived outdoors. Apparel, gear, and gifts inspired by the wild heart of Minnesota. Proudly supporting our local makers and global waters.
• •Headline: Sip, Explore, Protect. Body: Our "Glasses for Gallons" collection does more than just hold your favorite brew. It’s a promise to the lakes and rivers that define our Northern spirit. Join us in making a difference, one adventure at a time.