Tono de Marca

Bold, Expressive, and Confident

Valores de Marca

• •Individuality and Self-Expression
• •Fluidity
• •Community
• •Authenticity

Mejores Prácticas

• •Embrace the Irony: Lean into the contrast between the 'normcore' name and the bold designs. Use language that is confident, expressive, and anything but 'normal.'
• •Use Active, Confident Language: Employ strong verbs and a direct tone. Phrases like 'make a statement,' 'own your style,' and 'stand out' align with the product's visual identity.
• •Prioritize Visual Storytelling: Keep copy relatively concise. The products are visually loud, so the text should complement, not compete. Use captions to name the design and foster engagement.
• •Center the Community: Continue to champion user-generated content. The copy should consistently celebrate the customers who wear the brand, using words that empower them. This builds loyalty and reinforces the value of self-expression.
• •Maintain Clarity in Policy: Given the potential for long shipping times, all communication regarding purchasing and delivery must be exceptionally clear, direct, and transparent to manage customer expectations effectively. This builds trust, even when fulfillment isn't immediate.

Percepción Social

The perception of Normcore Studio is largely confined to its niche following on Instagram. Among this audience, it is viewed positively as a source for unique, statement-making apparel that is not readily available elsewhere. Customers appear to appreciate the distinctive prints and the brand's aesthetic. However, its name causes significant confusion online, as it is easily mistaken for other companies and the broader fashion trend. The long processing time of 12-15 business days, mentioned in their shipping policy, could be a point of friction for potential customers expecting faster fulfillment.

Ejemplos de Copy

• •Why blend in? Unleash your main character energy. The new 'King of the Jungle' shirt has arrived. Tap to make it yours.
• •Clothing for the bold. Normcore Studio is for those who dress to express. Discover patterns that tell a story.
• •Don't Be Boring. Wear Art.
• •More than a top, it's a centerpiece. Our Peony Corset features a structured fit and a vibrant floral print designed to turn heads. Made for days when you want your style to do the talking.
• •Spotted in the wild: @[username] looking incredible in our 'Mooncake' Shirt! Tag us in your #StudioNormcore looks to be featured.