Tono de Marca

Aspirational, serene, mindful, friendly, personal, gentle, encouraging, soft, and guiding. It creates a sense of connection with the author, Anja, and focuses on finding joy in simple, everyday moments.

Valores de Marca

• •Mindfulness
• •Simplicity
• •Authenticity
• •Creativity
• •Well-being

Mejores Prácticas

• •Use a Gentle and Encouraging Voice: Frame all communication, from product descriptions to social media captions, as a friendly suggestion or a shared idea, not a hard sell. Use words like "invite," "discover," "create," and "find your moment."
• •Focus on "Why," Not Just "What": Instead of just describing a product (e.g., "a 100-page notebook"), describe its purpose and the feeling it evokes (e.g., "100 pages to fill with your thoughts, dreams, and moments of gratitude. A quiet space for your mind to wander.")
• •Maintain Visual and Textual Harmony: Ensure the clean, minimalist, and cozy aesthetic of the website and products is reflected in the copy. Use ample white space, simple language, and a calm, measured pace in your writing.
• •Emphasize Authenticity and Personal Story: Continue to weave Anja's personal connection to the Nordic lifestyle into the narrative. Sharing small, personal anecdotes or the inspiration behind a product builds a stronger, more authentic connection with the audience.
• •Incorporate Keywords of Mindfulness and Serenity: Consistently use terms related to the core values, such as "mindful," "calm," "simple," "cozy," "serenity," and "well-being," to reinforce the brand's identity in all written content.

Percepción Social

The perception of Nordischmaedchen is that of a niche, high-quality lifestyle blog rather than a commercial store. It is seen as a source of inspiration and calm, especially for individuals interested in Scandinavian design, mindfulness, DIY projects, and creating a cozy home environment. The creator, Anja, is viewed as a relatable and authentic guide, fostering a positive and supportive community.

Ejemplos de Copy

• •Embrace the stillness. Our hand-poured candle, with its soft, flickering light and subtle scent of Baltic pine, is more than just a fragrance. It's an invitation to pause, breathe, and find a quiet moment just for you. Your evening ritual of calm awaits.
• •Transform a simple afternoon into a creative escape. Our latest blog post guides you through creating your own pressed flower art. A simple project to bring a touch of nature's calm into your home. Find your mindful moment with us. #NordicLiving #DIYCalm #SimpleJoys
• •Soulful Flavors, Simple Recipes. Discover dishes that are meant to be shared and savored. From warm cinnamon buns to hearty winter soups, our kitchen is all about comfort, simplicity, and the joy of making.
• •Anja's Weekly Note: Finding Beauty in the Everyday
• •Nordischmaedchen is more than a blog; it's a philosophy. It began with a love for the serene landscapes of Northern Germany and a belief that our well-being is tied to the simple, beautiful moments we create. Here, we share our journey in mindful living, hoping to inspire yours.