Tono de Marca

Thoughtful, artistic, and intimate; evocative and personal, aiming for an emotional connection. It is sophisticated yet approachable, authentic, and communicates with a sense of calm, favoring storytelling over technical jargon.

Valores de Marca

• •Craftsmanship and Uniqueness
• •Ethical Sourcing
• •Self-Connection and Storytelling
• •Timeless Design

Mejores Prácticas

• •Embrace Storytelling: Every piece of copy, from product descriptions to social media posts, should tell a small story. Focus on the inspiration behind the piece, the materials' origins, or the feeling it's meant to evoke.
• •Use a Thoughtful & Evocative Vocabulary: Incorporate words like "thoughtful," "intuitive," "handcrafted," "timeless," "connection," "story," and "unique." Avoid generic, hard-sell language.
• •Highlight the Human Element: Consistently remind the audience that the jewelry is made by hand in a studio. Use phrases like "maker's touch," "our hands to yours," and "studio-made" to reinforce the brand's artisanal nature.
• •Maintain a Minimalist Aesthetic in Visuals and Text: Keep copy clean, concise, and with plenty of white space. The language should be as uncluttered as the design of the jewelry itself.
• •Focus on "Feeling" Over "Features": Instead of just listing materials and dimensions, describe how the piece feels to wear, what it represents, and how it can integrate into the owner's life. Sell the experience and the emotional connection, not just the product.

Percepción Social

Perceived as a high-quality, artisanal brand for individuals who value design integrity and ethical production. It appeals to Millennials or Gen Z professionals with an appreciation for arts and sustainable practices, seen as a source for meaningful, personal jewelry rather than fast-fashion accessories.

Ejemplos de Copy

• •Introducing the 'Solis' collection. Each piece, a quiet celebration of light and shadow, handcrafted in our Vancouver studio to become a part of your story. Wear a piece of the sun.
• •The 'Komorebi' Ring. Forged from recycled silver, its gentle curve is a reminder of the beauty in imperfection. A whisper on your finger, a connection to the quiet moments. Find yours.
• •The maker's touch. In a world of digital precision, we choose the warmth of the human hand. Each line and texture on our 'Terra' necklace is a testament to a slow, thoughtful process. What stories will you tell with it? #NoonJewelry #Handcrafted
• •More Than an Ornament: Jewelry for the Soul. We believe what you wear should resonate with who you are. Our latest creations are designed not just to adorn, but to connect. Discover pieces that feel like you.
• •Noon Jewelry was born from a desire to create more than just beautiful objects. We wanted to forge tangible stories and create timeless talismans that foster a deeper connection with ourselves. Each piece is slowly and carefully made by hand, for you.