Tono de Marca

aspirational, artistic, and heartfelt

Valores de Marca

• •Personal Expression
• •Aesthetic Quality & Uniqueness
• •Emotional Connection
• •Customer-Centric Service
• •Meaningful Design

Mejores Prácticas

• •Lead with Emotion, Support with Design: Start with the "why"—the feeling, the story, the personal connection. Then, follow up with the "what"—the quality, the design style, the materials.
• •Use Storytelling Language: Frame products as "pieces," "works of art," and "stories." Use verbs that evoke creation and emotion, such as "curate," "express," "connect," and "inspire."
• •Maintain a Personal and Inclusive Voice: Write as if you are speaking to an individual, not a crowd. Use "you" and "your" to make the message feel direct and personal. Phrases like "find the piece that speaks to you" reinforce this.
• •Highlight the Value of Curation: Emphasize that each piece is carefully selected. This positions the brand as a tastemaker and builds trust in the quality and aesthetic of the products.
• •Integrate the Service Promise: Consistently mention the offer of personalized design consultations. This unique selling proposition should be woven into different touchpoints to reinforce the brand's commitment to customer success and satisfaction.

Percepción Social

Perceived as a source of high-quality, unique art, professional, with excellent and fast customer service. Creates a luxurious and special feel, and is seen as a helpful partner in home decor through personalized consultations.

Ejemplos de Copy

• •Your walls have a story to tell. Let them speak. Art is more than color and shape; it's the feeling of home. At NOOK studio, each print is designed to connect with your personal journey. Find the piece that’s uniquely you. Call to Action: Discover Your Story.
• •Curate Your World. The art you choose is a reflection of you. Explore our collections and find prints that bring your space, and your story, to life. Call to Action: Shop The Collections.
• •It’s Not Just Art, It’s a Feeling. Hi [Customer Name], A home should be a gallery of your life's best moments and deepest feelings. Our "Colors of Life" collection is curated to do just that—to fill your space with emotion and inspiration. Let us help you find a piece that feels like it was made for you. Call to Action: Find Your Feeling.
• •The Art of You. The "Letter Collection" transforms typography into artistry. Choose an initial that represents a name, a dream, or a simple, beautiful reminder of what matters. Each piece is a modern statement of personal identity, designed to add a unique and sophisticated touch to any room. Call to Action: Personalize Your Space.
• •Still thinking about it? That piece you were admiring has a story waiting to be finished—yours. Don’t let your walls stay blank. Bring home a work of art that truly feels like you. Enjoy complimentary design advice to see how it will look in your space. Call to Action: Complete Your Vision.