Tono de Marca

Innovative & Avant-Garde, Sophisticated & Elegant, Empowering & Defiant, Sincere & Soulful, Artistic & Contemporary

Valores de Marca

• •Individuality & Self-Expression
• •Innovation & Modernity
• •Transformation & Versatility
• •Resilience & Perseverance
• •Quality Craftsmanship
• •Gender Fluidity
• •Freedom

Mejores Prácticas

• •Emphasize Transformation and Versatility: Always highlight how pieces can be worn in multiple ways or adapt to different styles. Use words like "transform," "convertible," "adaptable," "multifunctional," "fluid."
• •Weave in the Narrative of Resilience and Origin (Subtly or Directly): Acknowledge the brand's Ukrainian heritage and the strength it represents. This adds depth and authenticity. Phrases like "Crafted with Ukrainian spirit," "Resilient design," or "Artistry born from courage" can be used.
• •Use Strong, Evocative Language: Opt for words that convey empowerment, innovation, and artistry. Think "bold," "avant-garde," "sculptural," "defiant," "unconventional," "soulful," "striking."
• •Maintain a Sophisticated and Slightly Edgy Voice: Even when being bold, ensure the language remains refined and intelligent, appealing to a discerning audience. Avoid slang or overly casual phrasing.
• •Focus on Individuality and Self-Expression: Frame the jewelry as a tool for personal expression and celebrating uniqueness. Use phrases like "Define your own narrative," "Express your facet," "Jewelry as individual as you are."

Percepción Social

Nomis Jewelry is perceived as a bold, artistic, and high-end contemporary jewelry brand. It is recognized for its innovative and transformable designs that offer versatility. The brand garners respect and admiration for its Ukrainian roots and the founder's resilience, especially in continuing to create and produce during the war. This story of perseverance is a significant part of its public image. It is seen as a gender-fluid brand, appealing to those who appreciate unisex design and modern aesthetics. There's an association with luxury and exclusivity, given the use of fine materials and its presence in high-end retail spaces like Dover Street Market and Bergdorf Goodman. The connection to social projects and raising awareness for Ukraine adds a layer of social consciousness and purpose to the brand.

Ejemplos de Copy

• •Headline: NOMIS: Unbind. Unfold. Become. Body: More than adornment. It’s a statement. Our transformable fine jewelry adapts to your every facet, crafted in 18k gold for the modern spirit who defies definition. Wear your freedom.
• •Headline: Sculpted for Now. Designed for You. Body: NOMIS jewelry isn't just worn; it's experienced. Discover pieces that shift with your mood, blur lines, and celebrate the art of individuality. Crafted with Ukrainian resilience, worn by the world.
• •Headline: The Language of NOMIS: Versatility in Every Curve. Body: An earring today, a pendant tomorrow. A ring that becomes an earcuff. NOMIS redefines luxury with intelligent design and soulful elegance, inviting you to co-create your narrative.
• •Headline: Beyond Gender. Beyond Convention. This is NOMIS. Body: We believe in jewelry as fluid as identity. Our pieces are crafted for every individual who values bold design and the power of self-expression. Embrace the avant-garde.
• •Headline: From Kyiv with Courage: Jewelry That Tells a Story. Body: Each NOMIS piece is a testament to artistry and the enduring human spirit. Discover fine jewelry that’s not only strikingly beautiful but deeply meaningful. Wear your story.