Tono de Marca

Aspirational, educated, and calming, balancing scientific authority with holistic wellness. It is supportive and empowering, inspiring customers to achieve higher well-being through scientifically-backed formulations, using clear, benefit-oriented communication.

Valores de Marca

• •Scientific Efficacy
• •Natural and Clean Ingredients
• •Holistic Well-being
• •Transparency and Trust
• •Empowerment

Mejores Prácticas

• •Maintain the Educated Tone: Always explain the "why" behind the benefits. Instead of just saying a product "reduces stress," mention key ingredients and how they work (e.g., "with Ashwagandha to help balance cortisol levels"). This reinforces scientific credibility.
• •Use Aspirational and Empowering Language: Frame the product benefits around what the customer can achieve. Use active, positive verbs like "unlock," "reclaim," "discover," and "thrive."
• •Visual Cohesion is Key: Ensure all visual assetsfrom social media posts to website imageryadhere to the established minimalist, clean, and nature-inspired aesthetic. The color palette should remain consistent.
• •Lead with the Benefit, Support with the Science: In headlines and opening lines, capture attention with a relatable benefit (e.g., "A calmer day is possible"). Follow up with the scientific validation ("formulated with...") to build trust.
• •Center the Narrative on the "Modern Nomad": Consistently tie the brand's message back to its core story. Create content that speaks to the challenges and aspirations of an active, ambitious individual who needs effective tools to maintain their well-being on the go.

Percepción Social

Highly positive, with customers frequently reporting product effectiveness for managing anxiety, improving focus, and enhancing overall well-being. Perceived as a high-quality, trustworthy option in the wellness market, building a loyal customer base valuing efficacy and natural formulations.

Ejemplos de Copy

• •Find your focus, naturally. In the constant flow of a busy life, clarity can feel like a luxury. Our 'Clarity' formula is designed with clinically-proven, plant-based ingredients to sharpen your mind and silence the noise. It's not about changing who you are, but empowering you to be your most focused self. #NomaLife #FindYourFlow #PlantBasedWellness #MentalClarity
• •Headline: Stress Less, Live More. The Natural Way. Body: Tired of feeling overwhelmed? Our 'Flow' adaptogenic blend helps your body build resilience to daily stressors. Reclaim your calm and embrace a more balanced life. Shop Noma.
• •Inside Noma: The science behind your calm.
• •Meet your daily moment of zen. Flow is a sophisticated blend of adaptogens like Ashwagandha and L-Theanine, clinically formulated to help you navigate stress with ease. It supports balanced cortisol levels and promotes a serene, focused state of mind, so you can handle whatever the day brings.
• •Wellness for the modern mind. Unlock your potential with science-backed, plant-based supplements.