Tono de Marca

Artistic, introspective, subtly playful, confident, and understated.

Valores de Marca

• •Individuality and Self-Expression
• •Creativity and Artistic Integrity
• •Mindfulness and Deeper Perception
• •Quality and Craftsmanship
• •Nostalgia and Modernity ("Newtro")

Mejores Prácticas

• •Lead with the Philosophy: Always circle back to the core concept of "Not just seeing." Use it as a hashtag and a guiding principle for all copy, from product descriptions to social media captions.
• •Ask Open-Ended Questions: Encourage introspection and engagement by posing questions that prompt followers to think and share their own perspectives, reinforcing the brand's value of deeper perception.
• •Embrace Minimalism: Keep copy concise and impactful. Let the visuals and the strength of the core message carry the weight. Avoid overly descriptive or sales-y language.
• •Tell the Story of the Design: For key pieces, briefly share the artistic inspiration or the idea behind the graphic. This adds a layer of depth and reinforces the "artistic integrity" value.
• •Maintain a Consistent Visual Language: The tone is not just about words. The "newtro" aesthetic, the choice of models, and the style of photography should all work in harmony with the introspective yet playful voice of the copy.

Percepción Social

NOJUSEE is likely perceived as a niche, cult-favorite brand, a Tokyo-based streetwear authority, intriguing and mysterious, and youthful and trendy.

Ejemplos de Copy

• •More than just a flower. A symbol for what you stand for. Our Peace Flower tee is a reminder to see the world differently. #NOJUSEE #NotJustSeeing
• •In a world of fleeting images, we invite you to pause. To look closer. To find the story behind the design. NOJUSEE was born in Tokyo in 2022 from a desire to create more than just clothes. We create conversation pieces, wearable art that challenges you to see beyond the ordinary. This is fashion for the thoughtful individual. What do you see?
• •Our latest collection has dropped. But we encourage you to take your time. Explore the details, the textures, the graphics that do more than just exist. They tell a story. Discover your next favorite piece from NOJUSEE.
• •Your style is a perspective. How do you view the world? Show us your #NOJUSEE perspective. #NotJustSeeing #TokyoStreetwear
• •If you look beyond the surface of your day, what's one small detail you notice? #NotJustSeeing