Tono de Marca

Bold, Empowering, and Unapologetic.

Valores de Marca

• •Confidence and Empowerment
• •Boldness and Individuality
• •Quality and Glamour

Mejores Prácticas

• •Use Power Words: Consistently use strong, evocative words like "unleash," "command," "fierce," "bold," "empower," and "statement."
• •Focus on the Feeling: The copy should sell a feeling of confidence and empowerment, not just a piece of clothing. Frame the narrative around how the customer will feel when wearing the item.
• •Keep it Direct and Concise: Avoid overly descriptive or flowery language. The tone is confident and to the point. Short, impactful sentences work best.
• •Engage with Questions: Pose questions in the copy that challenge the reader and reinforce the brand's values, such as "Ready to make a statement?" or "Why fit in?"
• •Maintain Visual Consistency: Ensure that the tone of the copy is always matched by the accompanying visuals. The images and videos should reflect the same bold, confident, and high-glamour aesthetic as the words.

Percepción Social

The brand is perceived as a go-to for "night-out" or special occasion wear for a younger, fashion-forward demographic. Customers are likely those who are active on social media and influenced by current trends in fast fashion and influencer culture. The brand is associated with a specific "Instagram-ready" look that is both alluring and trendy.

Ejemplos de Copy

• •Why blend in when you were born to stand out? Our latest latex collection is here to make sure all eyes are on you. #nkdlabel #statementpiece #latexlove
• •Your weekend outfit just dropped. Don't just enter the room, own it. Discover our new arrivals that are guaranteed to turn heads. Shop now for a look they won't forget.
• •Command attention with every step. The Hustler dress isn't just an outfit; it's an attitude. Its fierce leopard print and body-hugging silhouette are designed for the bold and the fearless. Are you ready to unleash your wild side?
• •Dare to be NKD. Tired of the same old styles? So are we. nkdlabel.co.uk offers statement pieces for those who write their own rules. Free shipping on all orders over 100.
• •Would you wear this on a first date? (Poll: 'Absolutely' / 'Too daring for me')