Tono de Marca

Passionate and Enthusiastic, Approachable and Friendly, Educational and Informative, Quality-focused and Refined, Modern and Vibrant

Valores de Marca

• •Authenticity and Tradition
• •Quality and Excellence
• •Respect
• •Ethical and Eco-responsibility
• •Accessibility and Customer Focus
• •Passion and Sharing

Mejores Prácticas

• •Embrace Passionate & Approachable Language: Use enthusiastic and positive words. Address the audience directly and in a friendly manner (like using "tu" or familiar language where appropriate, balanced with a respectful tone that reflects quality).
• •Highlight Quality & Tradition with Modern Flair: Consistently weave in terms that speak to the premium nature and authentic Japanese sourcing (e.g., "ceremonial grade," "organically grown in Japan," "ancestral methods"), but present them with fresh, vibrant language that avoids being overly formal or stuffy.
• •Educate with Enthusiasm: Share knowledge about matcha's benefits, origins, and uses, not as a dry lecture, but as exciting discoveries. Frame information as a way to enhance the customer's experience and appreciation.
• •Be Visually Congruent: Ensure the copy complements the bright, aesthetic, and modern visual identity seen on Instagram and TikTok. The words should feel as vibrant and inviting as the images and videos.
• •Maintain a Consistent Voice Across Platforms: While the style might adapt slightly (e.g., more emojis on TikTok), the core values of quality, authenticity, passion, and approachability should shine through in all communications, from website copy to social media captions and customer service interactions.

Percepción Social

Positive Reviews for Quality and Taste, Appreciation for the Brand Story and Aesthetics, Seen as a Premium, Modern Matcha Brand, Engaged Community, Comparisons with other Influencer Brands, Generally Perceived as High Quality but Potentially Pricier

Ejemplos de Copy

• •Instagram Post (Focus: Morning Ritual & Quality): Elevate your morning. ✨ Our Le Prestigieux ceremonial matcha, organically grown in Kagoshima, offers a moment of pure, smooth indulgence. No bitterness, just a warm, gourmet note to start your day with intention. Discover the Nōka difference. #NokaMatcha #MorningRitual #CeremonialMatcha #OrganicGoodness #JapaneseTradition
• •TikTok Video Caption (Focus: Easy & Delicious Latte): Matcha latte cravings? レベルアップ (Level up!) 😉 Whip up the perfect creamy, dreamy latte with our L'Authentique matcha – so smooth, it's perfect for beginners! 🌱 What's your fave way to Nōka? #NokaMatcha #MatchaLatte #EasyRecipe #MatchaLover #TikTokMadeMeTryIt
• •Website Banner (Focus: Brand Story & Values): From a dream in Marseille to the heart of Japan's tea fields. Nōka Matcha brings you exceptional, traditionally harvested matcha with a fresh, modern touch. Taste the passion, respect the tradition. [Shop Our Collections] #NokaMatcha #FrenchBrand #JapaneseHeritage #EthicalSourcing #QualityMatcha
• •Email Newsletter Snippet (Focus: New Product/Restock & Benefit): Ready to enchant your senses? 🌸 Our L'Enchanteur matcha is back in stock! Experience its fresh, floral notes – a vibrant taste of Japan, perfect for a revitalizing afternoon pick-me-up. Cultivated with care, crafted for you. Get yours before it's gone! #NokaMatcha #LEnchanteur #Restock #FloralMatcha #EnergyBoost
• •Product Description Snippet (Focus: Culinary Matcha & Versatility): Unleash your inner chef! 🍵 Our culinary grade matcha isn't just for lattes. Bake it into cookies, whisk it into smoothies, or sprinkle it over desserts for a vibrant, umami-rich boost. Made from the finest Japanese green tea, Nōka Culinary Matcha adds a touch of healthy indulgence to all your creations. What will you make? #NokaMatcha #CulinaryMatcha #MatchaRecipes #HealthyBaking #JapaneseFlavour