Tono de Marca

Elegant, sophisticated, empowering, inspiring, purpose-driven, authentic, personal, and professional.

Valores de Marca

• •Excellence and Quality
• •Creativity and Innovation
• •Empowerment
• •Commitment and Social Responsibility
• •Authenticity

Mejores Prácticas

• •Lead with "Purpose and Empowerment": Every piece of copy, from a simple tweet to a collection description, should connect back to the core idea of empowering women. Use strong, active verbs and inspiring nouns (e.g., "command," "lead," "inspire," "strategy," "confidence," "power").
• •Emphasize Sophistication and Timelessness: Avoid fleeting slang or overly casual language. Use a vocabulary that reflects elegance and quality. Words like "meticulous," "crafted," "timeless," "refined," and "impeccable" should be staples.
• •Tell the Story Behind the Seams: Whether it's the inspiration from a historical figure, the purpose behind a charitable collaboration, or the problem-solving nature of the "Clóset Inteligente," always embed a narrative. This elevates the product from a simple garment to a meaningful investment.
• •Maintain a Personal yet Professional Voice: While the brand is professional, the presence of "Nina" is key. Use "we" to represent the company but allow the designer's personal story and vision to shine through in "About Us" sections, interviews, and special collection announcements to build an authentic connection.
• •Be Consistent in Visual and Textual Language: Ensure that the clean, elegant, and high-quality visuals on the website and social media are matched by equally polished and sophisticated copy. The alignment between what customers see and what they read is crucial for building a cohesive and trustworthy brand identity.

Percepción Social

Nina Vásquez SRL is perceived as a high-end, prestigious Dominican fashion brand. It is seen as a symbol of national pride and sophisticated design. The media portrays the brand and its founder as influential figures in the country's fashion and business landscape. The target audience is the modern, professional, "all-terrain" woman who values a polished image and invests in quality, timeless pieces. The brand is also respected for its social conscience and for providing solutions that genuinely cater to the needs of executive women.

Ejemplos de Copy

• •Your Most Powerful Month, Already Planned. Imagine a month where you never have to ask, "What do I wear?" Our Clóset Inteligente service is more than fashion; it's a strategy. We design a versatile, made-to-measure wardrobe that empowers you to transition seamlessly from the boardroom to an evening event. Invest in your time, invest in your image. #NinaVásquez #ClósetInteligente #EmpoweredWomen #ExecutiveStyle
• •The "Vuelo de Mariposas" Collection: Wear a Story of Courage. Inspired by the strength of the Mirabal Sisters, each piece in this collection is a tribute to resilience. Crafted from pure silk and fine linen, these designs are for the woman who leads with purpose and honors her history. A portion of every sale supports the Rescatando Mariposas Foundation. Shop the collection and wear your values. #NinaVásquezDesign #FashionWithPurpose #DominicanPride
• •The Art of Professional Elegance. In a world of trends, your image is your timeless asset. Our Legal and Urban collections are meticulously crafted to project authority, sophistication, and unwavering confidence. Tailored for the modern leader. Discover pieces that work as hard as you do. #TimelessFashion #PowerDressing #NinaVásquezSRL
• •From 1 blazer... to 3 powerful looks. That's the #ClósetInteligente. Redefine your style, reclaim your time. Our personalized service creates endless possibilities for the woman on the move. #FashionHack #CapsuleWardrobe #NinaVázquez
• •More Than a Dress—It's a Statement. Dear [Client Name], At Nina Vásquez, we believe clothing is a tool for self-expression and empowerment. Our latest arrivals are designed not just to fit your body, but to fit your ambition. Discover timeless silhouettes and impeccable tailoring created for the woman who is shaping the future.