Tono de Marca

Elegant, Artistic, Personal, Wearable, Passionate

Valores de Marca

• •Artistry & Craftsmanship
• •Individuality & Uniqueness
• •Wearability & Everyday Luxury
• •Personal Connection & Storytelling
• •Passion & Joy
• •Family & Legacy
• •Generosity & Community
• •Inspiration from Nature and Art

Mejores Prácticas

• •Embrace "Never Too Precious to Wear": Consistently weave this core philosophy into product descriptions, social media captions, and campaign messaging. Highlight the versatility and daily enjoyment of the jewelry, even for high-value pieces.
• •Tell the Story of the Stone & Design: Emphasize the artistic process, the inspiration behind collections (art, nature, specific gems), and what makes each piece unique. Use evocative language that speaks to the "personality" of the gems.
• •Maintain an Elegant yet Personal Voice: Combine sophisticated language with a warm, inviting tone that reflects the intimate atelier experience and the personal connection Nina fosters with her clients. Avoid overly formal or aloof language.
• •Highlight Artistry and Craftsmanship: Regularly mention that pieces are handcrafted, designed in New York, and involve unique techniques like sliced diamonds or the signature Flip Ring mechanism. This reinforces quality and exclusivity.
• •Infuse Passion and Joy: Use words that convey emotion, vivacity, and the pleasure of wearing beautiful jewelry. Connect the pieces to feelings of confidence, individuality, and happiness. Show, don't just tell, how the jewelry can make the wearer feel.

Percepción Social

High-End & Exclusive, Artistic & Designer-Led, Unique & Statement-Making, Sophisticated yet Approachable, Trusted & Reputable

Ejemplos de Copy

• •Headline: Nina Runsdorf: Where Art Becomes Adornment. Body: Discover unique, handcrafted fine jewelry designed to be as vivacious and individual as you are. Each piece, born from a passion for rare gemstones and artistic expression, is made to be lived in, loved, and cherished every day. Not just for occasions, but for life's every precious moment.
• •Headline: The Soul of the Stone, The Heart of the Woman. Body: At Nina Runsdorf, we believe every gem has a personality, a story waiting to be told. Our designs are an intimate conversation between the stone and the wearer, resulting in fine jewelry that’s "never too precious to wear" but always an expression of your unique essence. Experience the modern definition of luxury—a personal connection to art you can wear.
• •Headline: Beyond Brilliance: Jewelry with a Personal Touch. Body: Step into the world of Nina Runsdorf, where New York artistry meets a passion for wearable elegance. From our iconic Flip Rings to one-of-a-kind creations, find a piece that resonates with your spirit and elevates your everyday style. Because true luxury is personal.
• •Headline: For the Woman Who Wears Her Art. Body: Nina Runsdorf jewelry is more than an accessory; it’s a statement of individuality. Inspired by the vibrant dance of color, the organic beauty of nature, and the soul of art itself, each piece is meticulously crafted to bring joy and sophistication to your daily life. Embrace the elegance that moves with you.
• •Headline: Timeless Design, Modern Spirit. Your Everyday Masterpiece. Body: Explore collections that blend classic artistry with a contemporary feel. Nina Runsdorf offers fine jewelry that’s both an investment in enduring beauty and an invitation to daily delight. Discover pieces that are "never too precious to wear," yet always make you feel extraordinary.