Tono de Marca

Warm and Caring, Authentic and Passionate, Sophisticated yet Playful, Trustworthy and Quality-Focused, Appreciative of Art and Design

Valores de Marca

• •Quality & Softness
• •Sustainability & Organic Materials
• •Thoughtful and Unique Design
• •Celebration of Makers
• •Gentle & Safe for Babies
• •Making Special Moments
• •Honest Value & Positive Impact

Mejores Prácticas

• •Tell Your Story Consistently: Weave in the brand's origin, the founders' passion, and the journey of the materials (like Peruvian Pima cotton) across different platforms to reinforce authenticity and values.
• •Focus on "Benefit of the Benefit": Instead of just saying "soft cotton," explain what that softness means for the baby (gentle on skin, comfort) and the parent (peace of mind, a happy baby).
• •Use Sensory Language: Appeal to touch ("exceptionally soft," "gentle hug"), sight ("beautiful designs," "eye-catching prints"), and emotion ("joy," "special moments," "care").
• •Highlight Artist Collaboration: Showcase the artists behind the muslin designs to emphasize the brand's appreciation of art and design.
• •Incorporate Customer Testimonials: Share positive reviews that highlight the product quality, design, and gift-worthiness.

Percepción Social

High-quality, sustainable, and artistically designed baby essentials that are gentle on baby's skin and make special moments even more beautiful.

Ejemplos de Copy

• •More Than a Muslin, It's a Piece of Art. Made from 100% organic cotton, they’re perfect for swaddling, comforting, and inspiring tiny dreams.
• •NINA’s curated sets, featuring our softest organic Pima cotton clothes and artist-designed muslins, come beautifully packaged – ready to delight new parents.
• •From Peruvian Fields to Your Baby’s Wardrobe – A Story of Quality. Our journey started with the discovery of the world's best cotton, and we’re passionate about creating sustainable, high-quality essentials you can trust.
• •Gentle on Baby, Kind to the Planet. Because good things are made with care.
• •Original muslins that brighten up any cot, pram or shoulder