Tono de Marca

Professional, Scientific, and Trustworthy

Valores de Marca

• •Quality and Purity
• •Natural Efficacy
• •Japanese Craftsmanship and Trust
• •Heritage and Purpose

Mejores Prácticas

• •Lead with Quality and Origin: Always mention the Brazilian origin of the raw material and the Japanese craftsmanship of the final product. This "Brazil-to-Japan" story is a powerful differentiator that communicates quality and trust.
• •Balance Science with Simplicity: Use terms like "flavonoids," "cinnamic acid derivatives," and "antibacterial properties" to build authority, but immediately translate them into simple, tangible benefits for the customer (e.g., "supports immune function," "protects your cells").
• •Emphasize "Natural Healing": Consistently frame the product as a way to support the body's own inherent ability to stay healthy. This empowers the customer and aligns with the growing demand for natural wellness solutions.
• •Use a Tone of Confident Expertise: The copy should be declarative and confident, not boastful. State facts about the process, the research, and the product's benefits clearly and directly, as an expert would.
• •Integrate the "Why": Weave the brand's philosophy and heritage into the narrative. Remind customers that the company was founded on a mission of helping people, which adds an emotional layer to the scientific and quality-focused messaging.

Percepción Social

High Efficacy, Trustworthy and Reliable, Premium Product

Ejemplos de Copy

• •For 40 years, our mission has been singular: to bring you the purest propolis on Earth. From our own apiaries in Brazil to our artisanal workshops in Japan, every drop is a testament to our heritage of quality. Experience the Nihon Propolis difference.
• •Unleash your body's natural defenses. Our premium propolis, crafted by nature and perfected by science, is your daily shield for a life of wellness.
• •This isn't just propolis; it's a promise of purity. We begin with the highest-grade raw propolis, air-shipped from Brazil. In our Yamanashi factory, skilled artisans use a proprietary, year-long aging process to mature the extract, maximizing its beneficial components. Certified, tested, and trusted for your health.
• •Why trust Nihon Propolis? Because we trust in science. Backed by our own research institute and academic collaborations, our products are developed to deliver scientifically validated benefits. Elevate your health with propolis you can believe in.
• •We believe that the suffering of others is our suffering, and their joy is our joy. This principle, laid down by our founder, is why we have dedicated four decades to creating propolis of unparalleled quality. It is more than a supplement; it is our commitment to your happiness and well-being.