Tono de Marca

Friendly, casual, and helpful. The brand aims to be approachable and fun, with a light-hearted humor. The overall voice is that of a savvy friend who finds the coolest, most unusual gifts.

Valores de Marca

• •Uniqueness and Curation
• •Accessibility and Convenience
• •Customer-Centric Service
• •Kiwi Identity

Mejores Prácticas

• •Embrace the "Cool Friend" Persona: Write every piece of copy as if you're a friend giving a genuine recommendation. Use casual language, be enthusiastic, and don't be afraid of a little cheekiness or humor where appropriate.
• •Highlight the "Why," Not Just the "What": Instead of only listing product features, focus on the benefit for the gift-giver and receiver. Frame products around the joy, laughter, or solution they provide (e.g., "the perfect gift to make Dad laugh," or "the gadget that will finally organize your kitchen").
• •Reinforce Kiwi Identity: Continue to use phrases like "Kiwis," "NZ," and mention your Waikato base. This builds trust and a loyal local following. Subtle nods to New Zealand culture can further strengthen this connection.
• •Be Proactive and Transparent in Descriptions: To counter negative feedback on packaging and quality, be upfront. Add lines like "Comes in a simple, no-frills box to keep costs down for you!" or "Note: this is a novelty item designed for laughs!" This manages expectations and can turn a potential negative into a positive.
• •Maintain a Consistent and Helpful Tone in Customer Service: The positive reputation for customer service is a major asset. Ensure all communications, from email responses to social media comments, reflect the same friendly and helpful tone seen in the brand's marketing. This reinforces the value of being customer-centric.

Percepción Social

Largely positive, customers frequently praise fast shipping, product uniqueness, and excellent, responsive customer service, viewing the brand as legitimate. Negative feedback points to issues with inadequate packaging for fragile items, occasional partial orders, and inconsistent delivery issue resolution.

Ejemplos de Copy

• •Tired of the same old boring gifts? So were we. That's why we sourced the coolest stuff for everyone on your list. Your dad, your boss, even your nan. Dare to be different. Be Nifti. #NiftiNZ #UniqueGifts #ShopLocalNZ
• •Your cat is bored of you. It's time to win back their affection. Introducing the Flopping Fish Cat Toy—hours of entertainment for them, endless laughs for you. Order now and get it overnight! #CatToys #NiftiFinds #KiwiPets
• •Hey [Customer Name], got a birthday coming up? Don't settle for socks and chocolates. From hilarious novelty items to genuinely useful gadgets, we've got the gift that will make them say, 'Where did you GET this?!'. P.S. We ship overnight, so even last-minute legends are covered.
• •Buying a gift? Or just treating yourself? You've come to the right place. We've got the unique, the quirky, and the downright cool. Free delivery on orders over $30. Shop now and be a little more Nifti.
• •Still thinking about it? Life's too short for boring things. That [Product Name] has your name written all over it. We're a Kiwi business based in the Waikato, ready to ship it to you overnight. Let's do this! #NiftiNZ #TreatYourself