Tono de Marca

Humorous, Relatable, Casual, and Authentic

Valores de Marca

• •Humor & Entertainment
• •Authenticity
• •Community
• •Individuality & Self-Expression

Mejores Prácticas

• •Prioritize Humor Over Hard Sells: The copy should always feel like it's delivering a punchline, not just a sales pitch. The humor should be effortless and aligned with the specific jokes and style of Nick's content.
• •Use "Insider" Language: Incorporate catchphrases, running gags, and references from Nick's YouTube and TikTok content. This rewards engaged fans and strengthens the sense of community.
• •Stay Authentic and Self-Aware: The brand voice should never sound overly corporate or polished. Acknowledge the brand's niche appeal with a slightly self-deprecating and informal tone. Don't be afraid to be a little unhinged.
• •Engage Directly with the Community: When responding to comments or questions, maintain the brand's casual and humorous tone. Treat customer interactions like a conversation with a friend.
• •Let the Creator's Voice Lead: All copy should sound like it could have been written or spoken by Nick Wilkins himself. This ensures perfect alignment between the merchandise brand and the personal brand that fuels it.

Percepción Social

Nick Wilkins is widely perceived by his target audience as a comedic and engaging creator. He is seen as funny, approachable, and authentic. Consequently, his merchandise is viewed as a fun and genuine extension of his personality. For fans, wearing "Nick Wilkins Merch" is a way to express their support and share in the lighthearted, comedic culture he has created. It's less about high fashion and more about community identity and having a tangible connection to a creator they admire.

Ejemplos de Copy

• •You asked for it. We probably shouldn't have done it. But we did it anyway. The NEW [Product Name] tee is here for a limited time. Grab yours before we come to our senses. Link in bio.
• •Is this a high-quality, 100% cotton shirt? Yes. Will it solve all your problems? Probably not. Will it make you look like you're in on the joke? Absolutely. Wear with caution.
• •(Video shows Nick trying to do a serious task while wearing the merch and failing comically) Voiceover: "They say dress for the job you want. I guess my job is 'professional mess-er-upper.' New crewnecks are live now, get 'em while they're hot."
• •Mistakes were made... and we put them on a hoodie.
• •You get the joke. Now get the shirt. The official [Catchphrase] merch is finally back in stock. Tap to shop before it's gone again.