Tono de Marca

Enthusiastic, trendy, reassuring, customer-focused, style-conscious, eco-conscious, direct and casual (platform-dependent).

Valores de Marca

• •Style & Trendiness
• •Quality & Originality
• •Customer Convenience
• •Sustainability & Ethical Responsibility
• •Community & Engagement
• •Value for Money

Mejores Prácticas

• •Maintain a consistent tone across all channels (website, social media, emails, product descriptions, customer service).
• •Emphasize sustainability and ethical responsibility where applicable, especially aligning with the eKONIQ.ca branding.
• •Balance enthusiastic and trendy language with reassuring and customer-focused messaging.
• •Use product descriptions to highlight style, quality, and originality.
• •Regularly review and refine the brand tone to align with market trends and customer feedback, while staying true to core values.

Percepción Social

Aim for a positive perception of good service, fast shipping, and product quality (based on existing Depop/eBay feedback). Build trust through transparency and customer-focused messaging. Leverage influencer collaborations to enhance brand image.

Ejemplos de Copy

• •"Upptäck de Roligaste Produkterna hos Ekonique!" (Discover the Funniest Products at Ekonique!)
• •"Gratis Leverans – Vi Tar Hand Om Allt!" (Free Delivery – We Take Care of Everything!)
• •"Den Perfekta Vardagssneakern för Komfort & Stil" (The Perfect Everyday Sneaker for Comfort & Style)
• •"♻️ Shop sustainable streetwear brands + Vintage Woldwide Shipping" (TikTok)
• •"1 Tree Planted With Every Product Sold!"