Tono de Marca

Professional and Functional

Valores de Marca

• •Quality and Durability
• •Functionality and Efficiency
• •Manufacturing Excellence and Adaptability
• •Innovation
• •Customer Service and Trust
• •Collaboration (Internal)
• •Passion

Mejores Prácticas

• •Emphasize Performance and Durability: Consistently use language that highlights the robust nature, longevity, and commercial-grade quality of the products.
• •Focus on Professional Utility: Speak to the needs of foodservice businesses by highlighting how the products improve efficiency, reliability, and the overall professional operation.
• •Maintain a Confident and Expert Voice: The tone should be knowledgeable and assured, reflecting their manufacturing expertise without being arrogant.
• •Clearly Articulate Value: While focusing on quality, subtly convey the value proposition – that these durable products are a worthwhile investment.
• •Segment for Specialized Brands: When discussing Artaste or Cangshan, adjust the tone slightly to reflect their upscale or elite positioning while still aligning with the core New Star values of quality and functionality.

Percepción Social

Provider of Reliable Goods

Ejemplos de Copy

• •Built for the Demands of Your Kitchen. New Star Foodservice: Professional-grade equipment that works as hard as you do. Reliable. Durable. Essential.
• •Quality You Can Feel, Performance You Can Trust. From commercial kitchens to the dedicated home chef, New Star Foodservice delivers superior tools for exceptional results.
• •Elevate Your Efficiency. New Star Foodservice combines innovative design with robust construction, ensuring your operations run smoothly, day in and day out.
• •The Professional's Choice, The Enthusiast's Partner. Discover the New Star Foodservice commitment to quality and durability in every product.
• •Beyond the Basics: Specialized Excellence. With brands like Artaste and Cangshan, New Star Foodservice offers premium tools for every culinary ambition.