Tono de Marca

aspirational and elegant

Valores de Marca

• •Accessible Elegance
• •Craftsmanship and Quality
• •Customer-Centricity
• •Celebration of Life's Moments

Mejores Prácticas

• •Bridge the Aspiration-Reality Gap: While the tone should remain aspirational, the copy needs to be grounded in tangible, verifiable features. Instead of only saying a dress is "high quality," specify the fabric type or a unique construction detail. This adds credibility.
• •Incorporate "Trust Keywords": Weave words associated with reliability into the copy. Phrases like "Guaranteed Fit," "Hassle-Free Returns," "Secure & Timely Delivery," and "Dedicated Customer Support" should be prominent across the website, especially on product and checkout pages, to directly address the negative perceptions found in reviews.
• •Amplify the "Handmade" Narrative: The value proposition of "handmade" and "custom-made" dresses is strong. Create blog posts, social media videos, and "About Us" content that showcases the artisans and the crafting process. This storytelling builds an emotional connection and justifies the product's value beyond just its appearance.
• •Use Social Proof Authentically: Feature positive user-generated content (with permission) on product pages and social media feeds. When customers see real people looking great in the dresses, it builds more trust than professional model shots alone. This can help counteract the negative reviews found elsewhere.
• •Maintain Tone Consistency Across All Touchpoints: The elegant, customer-centric tone used in marketing must extend to all communications, including order confirmations, shipping notifications, andmost importantlycustomer service responses. Training support staff to communicate with the same brand voice can help rebuild trust, even when addressing complaints.

Percepción Social

Mixed, with positive perception on social media (e.g., TikTok) regarding style, design, and affordability, but significant negative feedback on customer review sites and forums concerning product quality, incorrect items, and major issues with customer service and returns, leading to a perception of unreliability or potential scam.

Ejemplos de Copy

• •The moment you've been waiting for. The dress you'll never forget. Our new Celeste Gown has arrived to make your prom night absolutely timeless. Shine on. #Newinlook #Prom2025 #EveningGown #DreamDress
• •Your Forever Moments, Dressed in Elegance. Discover handcrafted gowns for weddings, proms, and the memories you'll cherish for a lifetime.
• •Inside: The Art of Elegance, Redefined.
• •Crafted for the moments that matter most. Our Seraphina bridesmaid dress flows with effortless grace, made from whisper-soft tulle and designed to complement any wedding palette. With its delicate, hand-beaded bodice and flattering A-line silhouette, it’s a tribute to timeless friendship and unforgettable celebrations. Let your bridal party shine with elegance and poise.
• •Don't just find a dress. Find the one. At Newinlook, we believe that true elegance is found in the details. From handcrafted lace to the perfect silhouette, our wedding gowns are made for your most magical day—without the luxury price tag. Shop our collection and walk down the aisle in style.