Tono de Marca

Empowering & Expressive, Enthusiastic & Passionate, Direct & Informative, Visually Dark & Edgy, Approachable & Inclusive

Valores de Marca

• •Individuality & Self-Expression
• •Originality
• •Quality & Comfort
• •Inclusivity
• •Community/Belonging
• •Ecological Responsibility (emerging)

Mejores Prácticas

• •Always Prioritize "Self-Expression": Ensure that copy consistently reinforces the idea that the clothing and accessories are tools for personal expression and celebrating individuality. Use words like "unique," "authentic," "your own," "unleash," "declare."
• •Embrace the "Alternative" Language (Authentically): Use terminology and references that resonate with the specific subcultures (gothic, punk, metal, etc.) without sounding forced or stereotypical. Show a genuine understanding and appreciation for these styles.
• •Maintain an Empowering and Confident Voice: The tone should uplift and encourage customers to be bold and confident in their fashion choices. Avoid language that is hesitant or overly mainstream.
• •Highlight Inclusivity Subtly and Genuinely: While promoting diverse styles, naturally weave in messages of inclusivity (e.g., "fashion for every body," "your style, no matter your size") to reinforce this value without it feeling like a separate campaign.
• •Visual-Copy Cohesion: Ensure that the copywriting for social media posts, ads, and product descriptions perfectly complements the dark, edgy, and expressive visuals. The words should enhance the mood and aesthetic conveyed by the imagery.

Percepción Social

Niche Appeal, Emerging Brand, Positive (based on limited B2B data), Visual Identity

Ejemplos de Copy

• •Instagram Post (Image: Person confidently wearing a unique gothic outfit): Text: "Don't just follow trends, create them. Your style is your rebellion. Unleash your unique anthemed at New Hope Style. #AlternativeFashion #GothStyle #ExpressYourself #NewHopeStyle #BeOriginal"
• •Facebook Ad (Carousel showcasing diverse models in various alternative styles): Headline: Dare to Be Different. Body: "Your journey to authentic self-expression starts here. From punk rock to dark elegance, find pieces that scream 'YOU'. All styles, all sizes, all attitudes welcome. Shop New Hope Style and own your look. #Individuality #AlternativeClothing #PlusSizeFashion #NewHopeCZ"
• •Product Description (for a new edgy accessory): Text: "More than just an accessory – it's a statement. Hand-picked for the bold, the brave, and the beautifully different. Add this piece to your collection and let your style speak volumes. Quality crafted to empower your everyday. #DarkFashion #UniqueAccessories #StyleStatement #NewHopeStyle"
• •TikTok Video Concept (Text overlay on a fast-paced outfit change video): Text on screen: "Normal is boring. ✨ Express your vibe. 🤘 Find your alter ego. 🔥 New Hope Style. #AltFashionTikTok #GrungeAesthetic #PunkStyle #BeYou"
• •Website Banner (Homepage): Text: "NEW HOPE STYLE: Your Story. Your Style. Unapologetically You. Explore alternative fashion that celebrates individuality."