Tono de Marca

aspirational yet approachable, fashion-forward and trendy, welcoming and personal, professional and trustworthy

Valores de Marca

• •Curation and Quality
• •Customer-Centricity
• •Community and Local Identity
• •Innovation and Style Exploration

Mejores Prácticas

• •Always Blend Aspiration with Accessibility: Use fashion-forward language ("curated," "on-trend," "urban aesthetic") but always ground it in a welcoming tone ("your neighborhood store," "feel at home," "we're here to help").
• •Tell a Story, Don't Just Sell a Product: Frame products within a lifestyle context. Instead of "Buy this jacket," use copy like, "The perfect jacket for your weekend adventures." Connect products to "stories, atmospheres, and suggestions."
• •Emphasize Curation and Quality: Regularly use words like "hand-picked," "selected," "quality," and "curated collection" to reinforce the brand's value of offering the best, not just the most.
• •Maintain a Consistent Local-Meets-Global Voice: Acknowledge your roots in Ciampino in some communications to strengthen community ties, while ensuring the overall message is polished and professional enough for a national and international e-commerce audience.
• •Use "You" and "We" to Foster Connection: Write copy that speaks directly to the customer ("Find your style") and from the brand as a collective ("We believe in..."). This reinforces the personal, customer-centric relationship the brand aims to build.

Percepción Social

a legitimate and stylish clothing retailer with a strong local presence and a growing e-commerce business; well-regarded by its followers on social media, who engage with the content positively; perceived as a positive reputation as a go-to source for contemporary fashion in its locality.

Ejemplos de Copy

• •New season, new stories to tell. Our latest collection from [Brand Name] has just landed, blending urban edge with timeless comfort. These aren't just clothes; they're the next chapter of your style. Discover the collection in-store and online—and feel right at home.
• •Ciampino's style destination. From The North Face jackets to Dr. Martens boots, we curate the best for our neighborhood. Stop by Via Principessa Pignatelli to say hi and see what's new. Your next favorite outfit is waiting.
• •More Than a Store. We search for products that inspire. We build a place that feels like home. Welcome to NeWay—where style is personal.
• •Just for You: A First Look at Our New Arrivals. We believe great style starts with pieces you love. That's why we're excited to share our hand-picked new arrivals with you before anyone else. Explore the latest trends and find something that tells your story.
• •Style shouldn't break the bank. For a limited time, get 20% off our entire footwear collection. Step into the new season with confidence. Shop now, online and at our Ciampino home.