Tono de Marca

aspirational and educational

Valores de Marca

• •Innovation
• •Health & Wellness
• •Quality & Premiumization
• •Sustainability

Mejores Prácticas

• •Lead with the 'Why': Always start with the problem or the benefit, not just the product feature. Instead of 'Buy this UV-C bottle,' say 'Drink pure water from a cleaner bottle.'
• •Emphasize 'Innovative Tech': Use words like 'revolutionary,' 'smart technology,' 'advanced,' and 'pioneering' to reinforce the brand's core value of innovation.
• •Translate Features into Lifestyle Benefits: Connect every technical feature to a tangible improvement in the customer's life. For example, UV-C purification (feature) means peace of mind and better health (benefit).
• •Maintain a Premium Voice: Avoid overly casual slang or generic marketing phrases. Keep the language clean, confident, and intelligent to match the premium positioning of the products.
• •Use the Hashtag Consistently: Integrate #ImprovementIsOurMission across platforms to build a cohesive brand narrative and a recognizable identity.

Percepción Social

a modern, trustworthy retailer of innovative health technology. The perception is positive but lacks the social proof that comes from a vibrant, vocal customer base.

Ejemplos de Copy

• •Stop cleaning your water bottle. Let it clean itself. Did you know the average reusable bottle is dirtier than a dog bowl? The LARQ Bottle uses PureVis UV-C light to neutralize 99.9% of germs, keeping your water and your bottle brilliantly clean. This isn't just a bottle; it's a revolution in hydration. #ImprovementIsOurMission
• •Unlock Your Full Potential: 5 Ways Better Breathing Improves Your Performance. Most of us only use a fraction of our lung capacity. What if you could change that in just 5-10 minutes a day? Discover how Airofit's revolutionary breathing trainer is helping athletes and wellness seekers alike build respiratory strength, boost energy, and enhance focus.
• •This is not a scale. It's your daily health check-in. Track your progress, understand your body, and reach your wellness goals faster. Your weight is just a number. Your health is the whole story. Discover Withings at Nestiom. #SmartHealth #Withings
• •Subject: Technology for a healthier you. At Nestiom, we believe improvement is a choice. That's why we search the globe for the most innovative technology designed to enhance your well-being. From water that purifies itself to devices that train your breathing, our curated collection is here to help you live a healthier, smarter life.
• •Which choice is better for you and the planet? Poll: [Single-Use Plastic] vs. [Sustainable Hydration] Make the switch. One LARQ Bottle can save over 20,000 single-use bottles from landfills.