Tono de Marca

knowledgeable, innovative, and approachable-clinical

Valores de Marca

• •Efficacy & Performance: Delivering visible results through scientifically advanced formulations.
• •Innovation: Constantly researching and developing new skincare technologies and product types.
• •Nature-Infused Science: Harnessing the power of natural ingredients and enhancing them with bio-technology.
• •Skin Health & Safety: Prioritizing skin-friendly formulations suitable for various skin types, backed by clinical data.
• •Ethical Practices: Commitment to cruelty-free testing.
• •Sustainability: Moving towards more sustainable beauty practices.
• •Customer-Centricity: Educating consumers and providing solutions for their skincare concerns.

Mejores Prácticas

• •Balance Science with Simplicity: Use scientific terms where appropriate to convey expertise (e.g., "bio-fermentation," "probiotic complex"), but always explain the benefits in clear, customer-friendly language. Avoid overly technical jargon that could alienate a broader audience.
• •Emphasize Both Innovation and Nature: Consistently weave in mentions of "advanced bio-technology" alongside "natural ingredients." This reinforces the core brand identity of being scientifically driven yet nature-inspired.
• •Focus on Efficacy and Results (with a gentle touch): Highlight how products solve specific skin concerns and deliver visible results. Use confident language but avoid over-promising or making unsubstantiated claims. Phrases like "clinically shown to," "helps to improve," or "designed to support" are good.
• •Maintain an Educated and Helpful Stance: Position the brand as a knowledgeable resource. Copy should aim to inform and guide the customer, helping them understand their skin and choose the right products. This builds trust and authority.
• •Keep it Clean and Professional, Yet Approachable: Mirror the visual aesthetic of the brand – clean, modern, and trustworthy. While professional, ensure the tone remains welcoming and not intimidating, especially on social media where a more conversational style is appropriate. Always uphold the commitment to skin-friendliness and ethical practices in your messaging.

Percepción Social

Generally Positive: NeogenLab is widely perceived as a reputable and effective K-beauty brand. Customers often associate it with innovation, quality ingredients, and tangible results.

Ejemplos de Copy

• •Unlock Radiance, Backed by Science. Introducing our new Vita-Renew C+E Serum. Formulated with potent stabilized Vitamin C and nourishing Vitamin E, enhanced by our signature bio-fermentation process. Clinically proven to brighten and even skin tone in just 4 weeks. Discover your skin’s future. #NeogenLab #InnovativeSkincare #GlowGetter
• •Nature’s Power, Elevated by Neogen. Our Real Ferment Micro Essence isn't just skincare; it's a symphony of 93% naturally fermented ingredients, working in harmony to deeply hydrate and plump your skin. Experience the gentle strength of bio-technology. ✨ #Neogen #KBeauty #FermentedSkincare #NaturallyEffective
• •Advanced Bio-Technology. Real Results. At NeogenLab, we fuse cutting-edge science with the purest natural ingredients to create skincare that truly performs. Explore solutions designed for your skin’s unique needs. #DermatologyInspired #CrueltyFreeBeauty
• •Tired of Uneven Skin Texture? Our Dermalogy Bio-Peel Gauze Peeling pads gently exfoliate with a patented 3-layer pure cotton pad, infused with active ingredients like Green Tea or Wine. Swipe away dead skin cells and reveal smoother, brighter skin. Dermatologist-tested. Loved by you. #NeogenSolutions #SmoothSkin #ExfoliateGently
• •Invest in Your Skin’s Future. For a limited time, enjoy 20% off our Probiotics Skincare line. Strengthen your skin barrier and restore balance with formulations powered by our advanced probiotic complex. Healthy skin starts here. Shop now! #NeogenSale #ProbioticPower #SkinBarrierHealth