Tono de Marca

introspective, sophisticated, and minimalist

Valores de Marca

• •Originality and Authenticity
• •Emotional Expression
• •Quality and Craftsmanship
• •Contemplation

Mejores Prácticas

• •Always make the artwork the hero. Copy should be secondary, serving to illuminate or provide context, not overshadow. Use high-quality, professional photography.
• •Instead of "Amazing new painting!" use phrases like "An inquiry into form," "A study in texture," or "The result of a month's meditation on color." This maintains a sophisticated and thoughtful tone.
• •Briefly share the inspiration or a detail about the process. Mentioning that a piece was inspired by "the way shadows fall in late afternoon" is more on-brand than a generic sales pitch. This reinforces the value of authenticity and contemplation.
• •Keep captions, descriptions, and website copy concise. Use formatting like line breaks to create breathing room, mirroring the white space in a gallery and in the art itself.
• •When responding to comments or messages, answer questions directly but also pose reflective questions back to the audience, such as "Thank you. What feelings does this piece bring up for you?" This fosters a community of thoughtful engagement rather than passive consumption.

Percepción Social

Perceived as an emerging, professional fine artist within the abstract art world; niche, artistic, professional, curated, and internationally minded, appealing to art enthusiasts, collectors, and galleries.

Ejemplos de Copy

• •Untitled (Blue Memory), 2025. Oil on canvas. 48x48 in. A conversation between color and history. Explore the silence within the form.
• •The 'Morning Thoughts' Collection. Where transient light and quiet introspection meet the canvas. Discover the series.
• •From the studio: A glimpse into the process behind the 'Horizons' series. It begins not with a sketch, but with a feeling—the memory of a specific sky and the weight of its color. See the story unfold.
• •Honored to announce that 'Vestige' will be part of the upcoming group show at Gallery X. The piece will be on view from September 15th to October 20th. An exploration of what remains.
• •Beyond decoration. Art that inhabits a space and holds a dialogue. Nelos Cisneros—Original abstract works for the discerning collector. Inquire for private viewing.