Tono de Marca

Approachable and Friendly, Professional and Quality-Focused, Supportive and Collaborative, Enthusiastic and Passionate

Valores de Marca

• •Quality
• •Handmade/Artisanal
• •Support for Small Businesses
• •Customer Care/Service
• •Affordability
• •Family/Personal Touch

Mejores Prácticas

• •Always Emphasize 'Handmade' and 'Quality': Consistently use terms like "handmade," "high-quality," "finest ingredients," and "crafted with care" to reinforce these core values.
• •Maintain a Friendly and Approachable Voice: Use warm, inviting language. Address the audience directly (e.g., "your nails," "treat yourself"). When appropriate, share the "small family business" aspect or the founder's passion.
• •Be Supportive of Professionals: When addressing salons or nail technicians, highlight the benefits for their business (e.g., retail opportunities, client satisfaction, white-labeling).
• •Show, Don't Just Tell, the Benefits: Instead of just saying a product is good, describe the experience or result (e.g., "smells divine," "leaves cuticles soft and nourished," "keeps your mani looking salon-fresh").
• •Engage Personally (where possible): Mirror Rosie's personal engagement on Etsy reviews in other communications where feasible. Use a consistent sign-off if the founder is the face of the brand communication (e.g., "Warmly, Rosie").

Percepción Social

Positive and Trusted, Salon-Quality, Attractive and Desirable Scents, Caring and Nourishing

Ejemplos de Copy

• •Instagram Post (Image: Flatlay of various cuticle oil scents): Handmade with love, because your nails deserve the best! ✨ Our gorgeous cuticle oils are packed with nourishing ingredients and come in a scent for every mood. Perfect for your salon retail or a little self-care treat! #NellieRoseNailCare #HandmadeNailCare #CuticleOil #SalonQuality #SupportSmallUK
• •Website Product Description (for a new cuticle oil scent): Introducing [Scent Name]! Treat your nails (and your senses) to our latest handmade cuticle oil. Crafted by Nellie Rose with the finest ingredients, this luxurious oil deeply conditions for healthier, happier nails. Ideal for nail techs looking to offer premium aftercare, or for anyone wanting to elevate their home manicure. Love your nails, naturally.
• •Email to Salon Owners: Hi [Salon Owner Name], At Nellie Rose Nail Care, we're passionate about helping salons like yours shine! ✨ Discover our range of high-quality, handmade cuticle oils, hand creams, and more – all available for white-labeling with your own beautiful branding. Let's create something special for your clients together. Visit [wholesale link] to learn more. Warmly, Rosie & the Nellie Rose Team
• •TikTok Video Caption (Video: Quick demo of applying cuticle oil): Instant nail refresh! 💅 Our [Scent Name] cuticle oil is a game-changer for dry cuticles. Handmade, smells divine, and keeps your mani looking salon-fresh! Salon owners, DM us for wholesale! 😉 #NailCareRoutine #CuticleCare #HealthyNails #NellieRose #SmallBizLove #NailTech
• •Facebook Ad (Targeting nail enthusiasts): Tired of dry, unhappy cuticles? 🤔 Give your nails the TLC they crave with Nellie Rose Nail Care! Our beloved, handmade cuticle oils are lovingly crafted in the UK with nourishing ingredients and a sprinkle of joy. Click to shop our bestselling scents and transform your nail care ritual! Your nails will thank you. #NellieRoseNails #NailGoals #SelfCareSunday #UKBeauty