Tono de Marca

Inspirational, Empowering, and Mindful

Valores de Marca

• •Consciousness
• •Self-Empowerment
• •Spiritual Growth
• •Authenticity
• •Purpose

Mejores Prácticas

• •Lead with ‘Why’: Always start from the core purpose. Every piece of copy, from a tweet to a product description, should connect back to the mission of self-empowerment and spiritual growth. The “what” (clothing) is secondary to the “why” (awakening).
• •Use Empowering Language: Employ active, affirmative verbs and positive framing. Use words like “awaken,” “unlock,” “embody,” “align,” and “transform.” Address the audience directly using “you” and “your” to make the message personal and resonant.
• •Ask Introspective Questions: Engage your audience by prompting them to look inward. Questions like “What does your higher self feel like?” or “How are you showing up for yourself today?” foster a sense of community and shared journey, turning passive followers into active participants.
• •Maintain a Mindful Tone: The tone should always be calm, centered, and supportive. Avoid hype, urgency (e.g., "HURRY, SALE END!"), or aggressive sales tactics, as they conflict with the brand's mindful and conscious values.
• •Ensure Consistency Across Platforms: While the format changes (e.g., Instagram caption vs. TikTok video), the core message, tone, and values must remain the same. The voice of Nehiyr should be instantly recognizable whether a customer is reading an email, scrolling their feed, or browsing the website.

Percepción Social

niche, purpose-driven lifestyle brand

Ejemplos de Copy

• •Your journey is sacred. Your power is infinite. Our latest collection is designed not just to be worn, but to be felt—a daily reminder of the divinity that resides within you. What are you awakening today? #WearYourBeliefs #Nehiyr
• •The 'Higher Self' Hoodie: More than comfort for your body, it's an embrace for your soul. Crafted to be your companion through meditation, reflection, and the powerful moments of your everyday awakening. This isn't just a hoodie; it's a statement of your evolution.
• •Unlock Your Potential | Inside: The Tools for Your Journey
• •A short video shows someone putting on a Nehiyr t-shirt. Text on screen reads: "Step 1: Set your intention. Step 2: Wear the reminder. Step 3: Embody your power." The caption says: "Your daily ritual for conscious living starts here. #SpiritualStyle #MindfulFashion"
• •Conscious Clothing for the Modern Mystic. Awaken Your Inner Power. Wear Your Beliefs.