Tono de Marca

Professional and Expert, Solution-Oriented, Informative and Educational, Innovation-Focused, Reliable and Trustworthy

Valores de Marca

• •Quality and Performance
• •Expertise and Knowledge
• •Customer-Centricity/Tailored Solutions
• •Innovation
• •Reliability and Partnership
• •Sustainability and Efficiency

Mejores Prácticas

• •Develop a Core Messaging Guide: Document key brand messages, value propositions, and a glossary of preferred terms (and terms to avoid). Ensure this guide reflects the Professional, Expert, and Solution-Oriented tone.
• •Prioritize Clarity and Precision: Especially when dealing with technical products, use clear, unambiguous language. While being expert, avoid overly dense jargon that clients outside the lighting industry might not understand. If technical terms are necessary, consider brief explanations.
• •Focus on Solutions and Benefits, Not Just Features: While highlighting technical specifications (like refresh rates or brightness) is important for an expert tone, always tie these features back to the tangible benefits and solutions they provide for the customer (e.g., 'our high-refresh-rate screens ensure smooth, flicker-free visuals perfect for live events').
• •Maintain a Confident and Knowledgeable Voice: Copy should convey assurance in the company's capabilities and understanding of the technology and client needs. This is achieved through direct language, backing up claims (e.g., 'As official NovaStar distributors...'), and showcasing expertise.
• •Ensure Consistency Across All Channels: Whether it's website copy, brochures, email communication, or any future social media, the tone should remain consistent. Regularly review content to ensure it aligns with the established brand voice. If multiple people create content, provide training on the brand tone.

Percepción Social

Specialized Technical Provider, Business-to-Business (B2B) Focus, Reliable for Quality/Expertise

Ejemplos de Copy

• •Headline: Transform Your Vision into Vibrant Reality with Ledrom LED Solutions. Body: From dynamic retail displays to immersive event backdrops, Ledrom delivers cutting-edge LED screen integration. As official NovaStar distributors, we provide expert consultation, seamless installation, and dedicated support for projects of any scale. Let's illuminate your ambition.
• •Headline: Beyond Pixels: Intelligent LED Systems, Expertly Integrated. Body: At Ledrom, we don't just sell screens; we build visual experiences. Our team specializes in advanced LED technology, offering high-refresh-rate, high-brightness displays and innovative solutions like 3D holography. Partner with us for quality you can see and expertise you can trust.
• •Headline: Your Project, Our Priority. Comprehensive LED Solutions from Concept to Completion. Body: Ledrom is your end-to-end partner for impactful LED displays. We manage every detail, from initial design and technical specification to flawless installation and ongoing maintenance. Experience the Ledrom commitment to quality and tailored service.
• •Headline: Future-Proof Your Visuals: Advanced LED Technology with Ledrom & NovaStar. Body: Stay ahead with Ledrom, Romania's official NovaStar distributor. We bring you the latest in LED control systems and display technology, ensuring your investment is powerful, reliable, and ready for tomorrow's demands. Discover the difference expertise makes.
• •Headline: Illuminate Your Brand's Message. Custom LED Display Solutions by Ledrom. Body: Need to make a statement? Ledrom designs and installs bespoke LED screens for diverse industries – retail, corporate, events, and more. Our focus is on high-quality, efficient systems that captivate your audience and amplify your message. Contact us for a consultation.