Tono de Marca

Whimsical & Enchanting, Reassuring & Trustworthy, Premium & Artisanal

Valores de Marca

• •Quality Craftsmanship
• •Child-Centric Imagination
• •Safety and Peace of Mind
• •Customer Satisfaction
• •Accessibility and Functionality

Mejores Prácticas

• •Use the "Parent & Child" Dual-Voice: Always write copy that speaks to two audiences simultaneously. Use whimsical, magical language to appeal to the parent's desire for their child's happiness, and immediately follow up with reassuring, technical language (e.g., "non-toxic," "solid mango wood," "safety certified") to address their practical concerns.
• •Anchor the Brand in "Jodhpur Craftsmanship": Regularly mention the brand's roots. Using phrases like "Handcrafted in Jodhpur," "Artisanal heritage," or "From our workshop in Jodhpur to your home" reinforces the premium, authentic, and artisanal value proposition.
• •Lead with Imagination, Support with Function: Start product descriptions, ads, and social media posts with the imaginative benefit (e.g., "A bed for dreamers," "A chair for story time"). Then, detail the functional benefits (e.g., "supports up to 70kg," "hidden storage," "easy to clean").
• •Create a Lexicon of Brand Keywords: Consistently use a specific set of words across all platforms. Whimsical: Magical, Enchanting, Whimsical, Fairytale, Dream, Adventure, Royal, Charm. Reassuring: Safe, Trusted, Guaranteed, Durable, Sturdy, Non-Toxic, Peace of Mind. Premium: Craftsmanship, Artisanal, Handmade, Premium, Solid Wood, Impeccable.
• •Translate Guarantees into Emotional Benefits: Don't just state "No-Hassle Returns." Frame it as a promise of confidence. For example: "Shop with complete peace of mind. If you don't love it, we'll make it right. That's our Happiness Guarantee." This aligns the practical policy with the brand's emotional and trustworthy tone.

Percepción Social

A Premium, High-Quality Brand; Aspirational and Aesthetically Pleasing; Trustworthy and Reliable

Ejemplos de Copy

• •Headline (Instagram Post): From Jodhpur, with Magic. ✨ Body: Our artisans don't just build furniture; they craft heirlooms. Each piece is handmade with non-toxic, solid wood, ensuring that your child's fairytale bedroom is as safe as it is enchanting. Discover the Nazraana difference.
• •Headline (Facebook Ad): Worried about bumps and tumbles? We've got you covered. Body: Our furniture is designed for play. With smooth, rounded edges, a sturdy build, and a non-toxic finish, you can have peace of mind while your little one's imagination runs wild. Safety and style, guaranteed.
• •Headline (Website Banner): ✨ Fresh Picks for Happy Minds ✨ Body: Fuel their creativity with a study corner that’s as smart as they are. Ergonomic, space-saving, and delightfully designed to make homework feel like an adventure.
• •Headline (Email Marketing): Your Vision, Our Craftsmanship. Body: Dreamt of a perfect bed or a one-of-a-kind bookshelf for your child? Our custom order service brings your ideas to life. Let's create something magical together. Get in touch for a free design consultation.
• •Headline (Product Description): The Royal Treatment. Body: Let your little one get ready for the day in a space fit for royalty. Our Disney-inspired dressing table, with its cream-white and golden finish, isn't just furniture—it's a piece of art that sparks joy and imaginative play.