Tono de Marca

personal, passionate, and conscientious

Valores de Marca

• •Sustainability & Environmental Responsibility
• •Handcrafted Quality & Artistry
• •Health & Well-being
• •Transparency & Authenticity
• •Customer-Centricity

Mejores Prácticas

• •Lead with Your 'Why': Always connect the product back to the core values. Instead of just saying "Strong scent," say "Experience a powerful, long-lasting scent from our clean-burning, eco-friendly wax."
• •Use "I" and "My" to Reinforce the Personal Touch: Remind customers that a real person is behind the brand. Phrases like "My journey began...", "I handcraft every candle...", and "Your satisfaction is my top priority" build a strong, authentic connection.
• •Emphasize Sensory and Emotional Benefits: Describe how a product makes you feel. Use evocative words like "unwind," "rejuvenate," "comforting," "tranquil," and "uplifting" to paint a picture of the experience, not just the scent profile.
• •Be Transparent About Ingredients: Consistently mention the key differentiators: "sustainable rapeseed & coconut wax blend," "paraben-free," "vegan-friendly," "recyclable packaging." This reinforces the brand's commitment to health and sustainability and builds trust.
• •Maintain a Warm and Approachable Voice: Whether writing a product description, a social media caption, or a customer service email, the tone should always be friendly and helpful. Avoid overly corporate or aggressive sales language. Use emojis tastefully (✨, , ) on social media to enhance the warm, handcrafted feel.

Percepción Social

Overwhelmingly positive, perceived as a provider of high-quality, long-lasting products from a trusted, engaging, and ethical small business, with a strong focus on eco-friendliness and customer satisfaction.

Ejemplos de Copy

• •Your moment of calm, handcrafted. ✨ Introducing 'Midnight Garden' — a serene blend of lavender and chamomile, designed to melt away the day. Each bar is hand-poured by me using our signature sustainable coconut and rapeseed wax. Because a peaceful home shouldn't cost the planet. Tap to bring tranquility home.
• •Conscious Living, Beautifully Scented. Discover our handcrafted home fragrance and body care. Meticulously made in the UK with vegan ingredients and eco-friendly packaging.
• •Tired of scents that fade? Experience the Nature's Scent ® difference. We handcraft luxurious, long-lasting wax melts from a clean-burning, plant-based wax blend. No soot, no parabens, just incredible fragrance. Shop our bestsellers and get 15% off your first order! Shop Now
• •Nourish your skin with the luxury it deserves. Our 'Velvet Shea' Body Butter is whipped to perfection with rich shea and cocoa butter, infused with a subtle, skin-safe vanilla bean fragrance. Deeply moisturizing without the greasy feel, it’s your daily ritual for soft, glowing skin. Handmade, vegan, and lovingly crafted for your well-being.
• •🌿 A weekend treat for you & your home...