Tono de Marca

Expert & Authoritative, Helpful & Supportive, Confident & Reassuring, Practical & Straightforward, Friendly & Approachable

Valores de Marca

• •Customer Success
• •Effectiveness & ROI
• •Reliability & Trust
• •Expertise & Education
• •Quality
• •Heritage & Experience

Mejores Prácticas

• •Lead with Expertise, Support with Helpfulness: Always position advice and product information from a place of deep understanding, but deliver it in an approachable, easy-to-digest manner. Think trusted advisor.
• •Focus on Customer Benefit & ROI: Every piece of copy should, where appropriate, tie back to how National Readerboard Supply helps businesses achieve better visibility and sales cost-effectively.
• •Maintain a Confident, Reassuring Voice: Use declarative statements. Back claims with their experience, guarantees, and customer testimonials. Avoid hesitant language.
• •Keep it Practical and Action-Oriented: Provide clear, straightforward information. Encourage action, whether it's to purchase, learn more, or implement a tip.
• •Inject Personality through a Friendly, Human Touch: While professional, don't be afraid to sound like real people helping real people. Use 'we' and 'you.' Highlight the personal service aspect that customers praise. The videos featuring the company president are a good example of this.

Percepción Social

Highly Positive for Customer Service, Reliable & Efficient, Knowledgeable Resource, Good Value

Ejemplos de Copy

• •Headline (Website/Ad): Stop Traffic. Start Sales. Your Most Powerful Local Marketing Tool is Waiting. Body: Since 1987, National Readerboard Supply has helped businesses like yours grab attention and boost sales with high-impact readerboards. Get quality letters, expert advice, and our best price guarantee.
• •Social Media Post (Facebook/Instagram): Don't let potential customers just drive by! A clever readerboard message can turn a passerby into a paying customer. Need fresh letters or ideas? We're the experts! #ReaderboardMarketing #LocalAds #SignageSuccess
• •Email Subject Line: Maximize Your Sign's Selling Power Today! Email Snippet: Did you know your readerboard could be your #1 salesperson? We provide everything from durable letters to expert tips on crafting messages that convert. Let's make your sign work harder for you.
• •Product Description (Accessory): Keep Your Message Looking Sharp! Our heavy-duty Letter Storage Cabinets protect your investment, keeping letters organized and damage-free. Spend less time searching, more time selling.
• •Video Title/Description Snippet (YouTube): Unlock Your Readerboard's Potential! Learn the do's and don'ts of effective readerboard messaging from the pros at National Readerboard Supply. Watch now for tips that drive results!