Tono de Marca

aspirational, stylish, helpful, positive, and conversational

Valores de Marca

• •Style & Elegance
• •Practicality & Functionality
• •Affordability
• •Customer-Centricity
• •Individuality

Mejores Prácticas

• •Develop a Brand Voice Chart: Create an internal document that defines the brand's personality, tone, and style. Include "do's and don'ts," a list of brand-aligned keywords (e.g., "elevate," "curated," "functional," "shine"), and examples for different platforms.
• •Use an Aspirational and Helpful Tone: Always frame copy around the customer's goal: creating a beautiful and functional home. Use inspiring language that focuses on the benefit and feeling the product provides, not just its features.
• •Maintain Visual and Textual Cohesion: Ensure the aesthetic of your photos and videos on all platforms matches the elegant and stylish tone of your copy. A clean, bright, and modern visual style should be paired with equally polished text.
• •Engage with Your Community: On social media, respond to comments and questions in the brand's helpful and friendly tone. Ask questions in captions to encourage interaction and make followers feel like part of a community.
• •Be Consistent Across All Touchpoints: The aspirational and helpful tone should be present everywhere, from the website's 'About Us' page and product descriptions to email newsletters, social media captions, and even customer service interactions. This consistency builds trust and a strong brand identity.

Percepción Social

a trustworthy and chic online boutique for modern home goods, seen as a go-to source for elevating home ambiance without sacrificing practicality, and projecting an image of quality and reliability.

Ejemplos de Copy

• •Let your light shine. ✨ Our new jellyfish-inspired lamp brings a touch of underwater magic to any room. Perfectly crafted to create a tranquil, glowing ambiance. Where would you let it glow? #NanagStore #HomeDecor #LightingDesign #UniqueHome
• •Your Home, Your Style. Discover beautifully functional home decor, kitchenware, and lighting. Free shipping on all orders. Shop The Collection.
• •Packing up another box of happiness! 📦✨ This gorgeous gold-rimmed glass mug is on its way to its new home. We love seeing our pieces become a part of your life! #PackingOrders #SmallBusiness #HomeGoods #Aesthetic
• •Inside: New Arrivals to Make Your Space Shine.
• •Crafted for both elegance and everyday use, these minimalist ceramic plates are your new dining essential. Their clean lines and matte finish offer a modern touch to any meal, while the durable design ensures they are built to last. Microwave and dishwasher safe, because beautiful things should be easy to enjoy.