Tono de Marca

Warm, nostalgic, authentic, personal, and heartfelt, using storytelling to create an emotional connection and foster a sense of community.

Valores de Marca

• •Authenticity
• •Family & Heritage
• •Quality & Natural Ingredients
• •Women Empowerment
• •Sustainability
• •Community & Connection

Mejores Prácticas

• •Lead with the Story: Always connect the product back to the brand's origin story of family, heritage, and the "taste of home." This is your unique selling proposition.
• •Use Evocative Language: Employ sensory and emotional words that evoke nostalgia and the comfort of home-cooked food. Phrases like "culinary legacy," "warmth of tradition," and "unforgettable taste sensations" are powerful.
• •Highlight Core Values: Regularly weave your brand values—authenticity, women empowerment, sustainability—into your copy across all platforms.
• •Maintain a Personal Tone: Write as if you are speaking to a friend. Use "we" and "our" to foster a sense of community and direct address ("you," "your") to make the customer feel seen.
• •Educate and Share: Use your blog and social media to share cultural stories, explain the significance of different snacks, and offer ideas for enjoying them. This positions you as an authority and deepens customer engagement.

Percepción Social

Namkeen Queens is perceived as a high-quality, authentic brand providing a nostalgic taste of home for the Indian diaspora in the US. Customers value the genuine story, care in products/packaging, and view it as a reliable source for traditional, flavorful Indian snacks. The mother-in-law and daughter-in-law duo's narrative is seen as heartwarming and inspiring.

Ejemplos de Copy

• •Remember the aroma of your Aai’s kitchen? We’ve bottled it up. Introducing our new Tukda Chakli - the same iconic, spiraled crunch in a bite-sized delight. Every piece is a taste of tradition, made with love from our family to yours.
• •From a small village in Kolhapur to the heart of Mumbai, and now to your home in the US. Our journey is one of passion, preserving the culinary magic of our mother-in-law, Sushila. We are the 'DILMIL duo,' and this is more than just a business—it's a tribute to a legacy.
• •Light up your celebrations with the authentic taste of home. Our festive bundles are curated with love, filled with the traditional sweets and savories that make Diwali special. Share the joy, share the flavor.
• •Tired of snacks that don't taste quite right? At Namkeen Queens, we bring you the real deal. No shortcuts, no compromises. Just pure, unadulterated flavor, made with natural ingredients and generations of culinary wisdom.
• •Our snacks don't just taste good; they do good. Our reusable tins are designed to be a part of your home long after the treats are gone. Join us in our commitment to sustainability, one delicious (and reusable) tin at a time.