Tono de Marca

rebellious, provocative, unapologetic, bold, and empowering

Valores de Marca

• •Feminism and Female Empowerment
• •Sex Positivity
• •Freedom of Expression and Individuality
• •Political Activism
• •Inclusivity and Diversity
• •Challenging Norms and Perceptions
• •Youth Culture and Revolutionary Spirit

Mejores Prácticas

• •Embrace Provocation: Don't shy away from bold language and challenging concepts. Use humor and irony where appropriate.
• •Champion Empowerment: Ensure copy uplifts and empowers, focusing on freedom, self-expression, and challenging oppressive norms.
• •Be Unapologetically Political: Weave in the brand's activist stance and address relevant social issues directly.
• •Maintain a Youthful, Rebellious Edge: Use language that resonates with a younger, culturally-aware audience and reflects a revolutionary spirit.
• •Stay True to Sex Positivity: Communicate openly and confidently about sexuality and the body, challenging shame and conventional notions of femininity and masculinity.

Percepción Social

bold, provocative, and controversial fashion brand, known for its shock value and use of explicit imagery, particularly genitalia, in its designs. The brand is recognized for its strong feminist and political stance, using fashion as a form of activism. It has garnered a significant following, especially among a younger, fashion-forward audience that appreciates gender fluidity, self-expression, and alternative aesthetics. Namilia has a strong connection to the club and rave scene, with designs often described as gender-neutral clubwear.

Ejemplos de Copy

• •Namilia: Unapologetically You. Wear Your Revolution.
• •Don't Just Break the Mold. Shatter It. Namilia - Fashion for the Fearless.
• •Sex Positive. Body Positive. Patriarchy Negative. This is Namilia.
• •More Than Clothing. It's a Statement. Join the Namilia Tribe.
• •Too Loud? Too Bad. Namilia: Dressing the Unconventional.