Tono de Marca

caring, trustworthy, and enthusiastic

Valores de Marca

• •Health and Nutrition
• •Quality
• •Trust and Transparency
• •Community
• •Animal Welfare
• •Customer Satisfaction
• •Aspiring Towards Sustainability

Mejores Prácticas

• •Always Prioritize "Charlie Approved!": Keep the persona of Charlie (the dog) central. This embodies the care, quality, and pet-focused nature of the brand. Frame benefits from a dog's (and a loving owner's) perspective.
• •Emphasize Natural and Healthy: Consistently highlight "all-natural," "preservative-free," "human-grade," "single-ingredient," and "handmade." This reinforces the core value of health and quality.
• •Use Warm, Enthusiastic, and Trustworthy Language: Employ words like "love," "wholesome," "happy," "trust," "pure," "delicious," and "nutritious." Maintain an upbeat and caring tone that assures customers of the product's quality and the brand's integrity.
• •Highlight Community and Local Connection: Where appropriate, mention that treats are "Made in the USA" or "Made in Arizona." Reference community involvement or the "One for You, One for Them" program to reinforce the brand's caring nature beyond just selling products.
• •Speak Directly to the Pet Owner's Love for Their Pet: Acknowledge the strong bond between owners and their dogs. Use phrases that resonate with their desire to provide the best for their furry companions, such as "your best friend deserves the best."

Percepción Social

Highly Positive among Customers, Community-Minded, Reliable and High-Quality, Approachable and Passionate

Ejemplos de Copy

• •Headline: "Fuel Their Zoomies, Naturally! 🐾" Body: "Charlie's Doggie Bag treats are made with love and 100% human-grade ingredients – because your best friend deserves the best. No weird stuff, just pure, tail-wagging goodness. Charlie Approved!"
• •Headline: "Happy Tummies, Happy Hounds." Body: "Does your pup have a sensitive stomach or a picky palate? Our all-natural, preservative-free jerky is handmade in Arizona with simple, wholesome ingredients. See the 'Charlie Approved!' difference!"
• •Headline: "More Than Just a Treat – It's a Trust Thing." Body: "Since 2013, we've been committed to crafting the highest quality, nutritious treats for your furry family. Locally made, community-focused, and always 'Charlie Approved!' Because we care about your dog as much as you do."
• •Headline: "Spoil Them Healthy! ✨" Body: "Say goodbye to mystery ingredients! Charlie's Doggie Bag offers delicious, single-ingredient treats packed with flavor and goodness. Perfect for training, rewards, or just because they're a good boy/girl. Pawsitively 'Charlie Approved!'"
• •Headline: "Join the Charlie's Pack! ❤️" Body: "From our Arizona kitchen to your dog's happy dance, we're all about wholesome nutrition and wagging tails. Discover why pet parents trust Charlie's Doggie Bag for treats that are as honest and loving as their dogs. #CharliesDoggieBag #HealthyDogTreats #CharlieApproved"