Tono de Marca

Empowering & Educational, Professional & Expert, Approachable & Friendly, Results-Oriented & Confident, Trendy & Modern

Valores de Marca

• •Quality & Excellence
• •Education & Mentorship
• •Client Success & Empowerment
• •Professionalism & Expertise
• •Community & Support

Mejores Prácticas

• •Know Your Audience, Speak Their Language: Understand who you're talking to – aspiring lash artists seeking skills and business knowledge, or clients wanting to enhance their beauty. Tailor the language to be empowering and informative for students, and inspiring yet approachable for service clients.
• •Show, Don't Just Tell, Expertise: Instead of just saying "we're experts," demonstrate it. Share years of experience, highlight student success stories, explain the "why" behind techniques (like lash wrapping for retention), and use specific, confident language about results ("bomb lashes").
• •Balance Professionalism with Approachability: While maintaining a high standard of professionalism (mentioning licensing, quality products), inject warmth and personality, especially on social media. Use emojis where appropriate, ask questions, and respond to comments in a friendly manner.
• •Focus on Empowerment and Transformation: Whether it's a client achieving a new look or a student launching a career, frame your services and training as tools for positive change and confidence building. Use words like "unlock," "transform," "elevate," "invest," "thrive."
• •Maintain Visual and Verbal Consistency: Ensure the tone of your copy aligns with your visual branding (e.g., modern, clean, pink accents). Use consistent terminology for services and products. Create a simple brand messaging guide with key phrases and tone attributes for anyone creating content.

Percepción Social

Respected Training Provider, Skilled Service Provider, Knowledgeable & Trustworthy, Welcoming & Professional Atmosphere

Ejemplos de Copy

• •Instagram Post (Service Promotion): "Unlock your fiercest look yet! ✨ Our expert lash artists at Naked Beauty Lounge are here to craft the perfect set of volume lashes that speak your style. Swipe to see the before & after magic! Ready for your transformation? Book via link in bio! #NakedBeautyLounge #LashGoals #VolumeLashes #CoronaLashes #BeautyExperts"
• •Instagram Post (Training Promotion): "Dreaming of becoming a lash boss? 👑 Our Beginners Classic & Volume course isn't just about technique; it's about building your empire. Learn from 11+ years of industry expertise and get the real business know-how you need. Next class enrolling now – don’t just learn, *thrive*. Link in bio for details! #LashTraining #BeautyEducation #NakedBeautyAcademy #Lashpreneur #InvestInYourself"
• •Website Banner (Homepage): "Expert Lash & Brow Artistry. Elevating Your Natural Beauty. Training the Next Generation of Beauty Leaders. Discover Our Services & Courses."
• •TikTok Video Caption (Client interaction/Relatable): "When your client asks if her new brows are 'too much'... Girl, you look 🔥! Investing in your brows is investing in YOU! 😉 Book your brow lamination and tint today! #BrowLamination #IEBrows #NakedBeautyLounge #SelfCare #ConfidenceBoost"
• •Email Newsletter Subject (Product Launch): "They’re HERE! ✨ Introducing Naked Beauty Lounge’s Luxury Matte Black Lashes – Fan Like Butter!"