Tono de Marca

Educational, authoritative, yet friendly and approachable. The tone is also creative, inspirational, trustworthy, and community-focused, empowering users with skills while fostering a welcoming environment.

Valores de Marca

• •Accessibility
• •Education & Empowerment
• •Creativity & Self-Expression
• •Quality
• •Ethical Practices

Mejores Prácticas

• •Lead with Education: Frame marketing messages around learning and skill-building. Instead of just selling a product, sell the beautiful result the customer can achieve by learning with your tutorials.
• •Balance Expertise with Accessibility: Use correct technical terms (e.g., "monomer," "capping") but always explain them in a simple, approachable way, as seen in the brand's tutorials. This caters to both professionals and beginners.
• •Leverage Social Proof: Continuously integrate user-generated content, testimonials, and subscriber milestones into your copy to build trust and reinforce the brand's "Trusted Brand" status.
• •Inspire with Visual Language: Use descriptive, vibrant, and exciting words to describe colors and products (e.g., "delicious," "stunning," "jam-packed"). Let the copy be as colorful as the products themselves.
• •Maintain a Friendly and Encouraging Voice: Whether responding to comments, writing newsletters, or crafting social media posts, ensure the tone is always supportive and positive, making customers feel like part of an encouraging community.

Percepción Social

Naio Nails is widely perceived as a valuable and affordable resource, especially for those learning the craft of nail design. It is often recommended as a good starting point for new nail technicians due to its balance of cost and quality. The brand's extensive educational content on YouTube is highly regarded and serves as a primary driver of its positive reputation. While some experienced technicians note challenges with fast-drying acrylics for beginners and historical issues with consistency/customer service (largely addressed), there have been allegations regarding unpaid collaborations. Overall, it's seen as a reliable, accessible brand that has successfully democratized access to professional nail supplies through its educational platform.

Ejemplos de Copy

• •Unleash your inner artist. ✨ Our new 'Galaxy Dust' Collection is here to take your creations to another dimension. Tag a friend who needs this sparkle in their life! #NaioNails #NailArt #GlitterNails #CreativeNails
• •Your Guide to the Perfect At-Home Manicure + 20% Off Starter Kits!
• •The best of both worlds. Our Urban Graffiti AcryGel combines the strength of acrylic with the flexibility of gel, giving you total control. Perfect for both beginners and pros, this formula won't set until you cure it, allowing you all the time you need to sculpt the perfect nail. Get ready for flawless, long-lasting results with ease.
• •Step-by-Step Guide: How to Encapsulate Glitter for a Flawless Finish | Naio Nails Tutorial
• •You Create, We Celebrate! Tag @naionailsuk and use #NaioNailsCreator for a chance to be featured on our page. Join our community of over 2 million nail lovers!