Tono de Marca

Authentic, passionate, bohemian, free-spirited, empowering, and individualistic.

Valores de Marca

• •Originality & Authenticity
• •Sustainability & Ethical Practices
• •Individuality
• •Passion & Craftsmanship

Mejores Prácticas

• •Lead with the Story: Always connect the product back to its story—whether it's the founder's travels, the history of a vintage piece, or the artisan who made it. This reinforces the values of authenticity and passion.
• •Use "Bohemian" Keywords: Consistently weave in words like gypsy, rebel, wanderer, free-spirit, authentic, unique, vintage, and artisan to maintain the free-spirited and individualistic tone.
• •Emphasize Sustainability: Explicitly mention "sustainable," "recycled," "upcycled," or "fair trade" wherever relevant. This appeals directly to the eco-conscious values of the target audience.
• •Speak Directly to Your "Tribe": Address your audience as "bohemian babes," "vintage junkies," or "rebel hearts." This creates a strong sense of community and makes the customer feel understood.
• •Keep it Empowering and Personal: Write in an inspiring, confident voice that encourages self-expression. Using "I" from the founder's perspective on the "About Us" page and blog is powerful; extend this personal touch into social media captions where appropriate.

Percepción Social

The brand is positively perceived by its niche audience of 'bohemian babes, eco-fashionistas, and vintage junkies' who value its unique, quality, and ethically sourced products. However, there's potential for confusion due to similarly named entities online, which could dilute brand identity if not carefully managed.

Ejemplos de Copy

• •Not just a jacket. It's a story. ✨ This one-of-a-kind vintage piece has lived a life before and is ready for its next chapter with you. For the rebel hearts and the gypsy souls who believe fashion should be as unique as they are. Wear it and write your own adventure. #StellarVintage #GypsySoul #SustainableStyle #UniqueFashion
• •Wear Your Freedom. Hand-picked vintage and artisan treasures for the modern bohemian. Ethically sourced, sustainably stylish. Shop the collection.
• •Tired of fast fashion? So are we. At My Stellar Boutique, every piece has a past and a future. We curate and create authentic vintage and reworked fashion that’s kind to the planet and true to your spirit. Find a look you won’t see anywhere else. #BuyVintage #SlowFashion #RebelHeart
• •A little magic for your wardrobe ✨ | 20% off authentic vintage inside.
• •The Marrakech Wanderer Tote Handcrafted with heart by artisans in the enchanting city of Marrakech. Made with traditional techniques and fairly traded, this leather tote isn't just a bag—it's a piece of a journey. Perfect for carrying your market finds, your journal, or just your everyday essentials. For the woman who wanders but is never lost.