Tono de Marca

aspirational and performance-focused

Valores de Marca

• •performance
• •quality
• •passion for the sport
• •accessibility

Mejores Prácticas

• •Maintain an Aspirational Tone: All copy should inspire players to improve and succeed. Use strong, action-oriented verbs and empowering language that speaks to their ambitions.
• •Emphasize Performance and Quality: Continuously highlight the superior materials, design, and technology of the products. Explain how these features translate into tangible benefits on the court, such as better control, more power, or increased spin.
• •Show, Don't Just Tell: Instead of simply stating the paddles are high-quality, use customer testimonials and specific product details to demonstrate their value and performance.
• •Speak the Language of the Player: Utilize pickleball-specific terminology (e.g., "dinking," "smashing") to connect with the target audience and show that the brand understands their world.
• •Foster a Sense of Community: Even without active social media, the blog and website can be used to create a sense of belonging. Share tips, player stories, and news about the sport to build a community around the brand.

Percepción Social

reliable brand that delivers high-quality products and a positive customer experience, with customers noting superb quality at a great cost, efficient shipping, good value for money, and creativity.

Ejemplos de Copy

• •Ready to dominate the court? Our new Titanium Special Edition paddle is engineered with a Raw Carbon Fiber Face for unparalleled spin and control. It’s time to elevate your game. #MyPicklePro #Pickleball #PickleballPaddle #DominateTheCourt
• •Step Up Your Game: Don't just play, perform. My Pickle Pro paddles are designed for serious players who demand precision and power. With our state-of-the-art technology, you'll feel the difference in every shot. Shop now and unleash your inner champion. #PickleballLife #ProPaddles
• •Unlock Your Potential with 20% Off All Pro Performance Sets
• •Experience the Difference: From beginner to pro, our premium pickleball paddles are designed to help you play your best. Discover the perfect paddle for your style of play.
• •My Pickle Pro - Premium Paddles: Engineered for power and precision. Raw Carbon Fiber Face for maximum spin. Lifetime warranty. Shop now and elevate your performance.