Tono de Marca

Professional and Value-Driven. It blends professional expertise with a direct, value-focused appeal, emphasizing authority, reliability, and delivering tangible savings to the customer.

Valores de Marca

• •Experience and Longevity
• •Competitive Pricing
• •Customer Accessibility

Mejores Prácticas

• •Bridge the Online/Offline Gap: Ensure the professional, helpful tone of the in-store experience is mirrored in all online communications, from email confirmations to social media responses. Address online complaints with the same priority as an in-person issue.
• •Lead with Trust: Begin marketing messages by emphasizing the "20+ years" of experience and "Australian small business" angle before diving into price. This builds credibility and frames the value proposition more effectively.
• •Be Transparent in All Copy: When advertising internationally sourced phones, be upfront about what that means for warranty and support to manage customer expectations and build long-term trust.
• •Amplify Positive Testimonials: Actively collect and showcase customer reviews that highlight the brand's strengths (great prices, fast shipping, good service) on the website and social media to counterbalance negative feedback.
• •Maintain a Professional and Solution-Oriented Voice: In all customer service interactions, especially when handling complaints, maintain a calm, professional, and solution-focused tone. Avoid dismissive language and clearly outline the steps being taken to resolve the issue, reinforcing the "trusted specialist" identity.

Percepción Social

A dual reputation, largely based on the sales channel. Positive for competitive pricing and in-store service, perceived as a reliable local business offering great value. Negative for online purchases, with complaints about product quality, warranty issues, and unfulfilled refunds, leading to a perception of unreliable online service.

Ejemplos de Copy

• •Why choose MyMobile? With over 20 years as Australia's trusted phone specialists, we offer more than just a device—we offer peace of mind. Shop with the experts in Brisbane.
• •Get the iPhone 16 for less. Guaranteed. Our Price Match promise and free nationwide shipping ensure you always get the best deal. That's the MyMobile difference.
• •Power your productivity. The new Samsung Galaxy S25 series is here, offering seamless performance for the busy professional. Order today for free, fast delivery across Australia.
• •Support a true Australian business. Based in Brisbane since 2003, we're your local source for the world's best mobile technology. Visit us at 69 Adelaide St or shop online.
• •Screen cracked? Don't stress. Our expert technicians in Brisbane provide fast, reliable repairs to get you reconnected in no time. Trust MyMobile for service you can count on.