Tono de Marca

Aspirational, Serene, and Educated

Valores de Marca

• •Sustainability: The brand is committed to offering products that are environmentally responsible, impacting nature as little as possible.
• •Ethical Sourcing & Direct Trade: My Land emphasizes its direct relationships with small farms, ensuring fair practices and cutting out unnecessary intermediaries. This builds a story of community and fairness.
• •Transparency: The brand is open about its sourcing and processes, building trust with the consumer who wants to know where their food comes from.
• •Support for Women-Led Businesses: This specific value is a powerful differentiator, highlighting a commitment to social equity and empowerment within its supply chain.
• •Purity and Organic Quality: The focus on 'organic Greek foods,' 'pure raw honey,' and 'wild herbs' underscores a commitment to natural, high-quality, and minimally processed ingredients.

Mejores Prácticas

• •Always Weave in the 'Why': Never just describe a product. Every piece of copy should connect back to one of the core brand values (e.g., 'Our raw honey is delicious' vs. 'Our raw honey, sourced from a woman-led farm in Crete, is a pure taste of an untouched landscape').
• •Use the 'Trinity' Tagline: Consistently integrate the 'Nature | Myth | Whole Self' concept where appropriate. It’s a unique and memorable framework that reinforces the brand’s depth beyond just being a food company.
• •Maintain a Serene Vocabulary: Use words that evoke a sense of calm, quality, and nature. Terms like curated, ritual, pure, wild, sun-drenched, untouched, ancient, and wholeness should be mainstays in the brand’s lexicon.
• •Lead with the Benefit, Back with the Feature: Start with what the customer gains. Instead of 'We sell organic oregano oil,' try 'Support your body's defenses naturally [benefit] with our pure, organic Oil of Oregano from Mt. Olympus [feature].'
• •Ensure Visual and Textual Harmony: The clean, premium, and natural feel of the photography must be matched by the copy. The text should be uncluttered, thoughtful, and elegant. Avoid slang, excessive emojis (except on more casual platforms like TikTok), or overly aggressive sales language, as it would clash with the established serene tone.

Percepción Social

The public perception of My Land is that of a premium, trustworthy, and aesthetically pleasing niche brand.

Ejemplos de Copy

• •Instagram Post (Focus on Origin & Myth): (Image: Stunning photo of a sun-drenched olive grove in the Greek mountains.) Copy: From the land that gave us legends. Our award-winning extra virgin olive oil is sourced directly from the foothills of Mt. Olympus, where nature, myth, and wellness unite. Each drop is a taste of Greek sun, ethically harvested. Support your wellness ritual the natural way. #MyLand #GreekOliveOil #EthicallySourced #NatureMythWholeSelf
• •Facebook Ad (Focus on Ethical Sourcing): (Video: A short, beautifully shot clip showing hands harvesting herbs, intercut with a smiling female farmer.) Headline: More Than Organic. Ethically Sourced. Body: We believe in a better way to do business. That's why we partner directly with small, women-led farms across Greece. When you choose My Land, you're not just getting pure, organic herbs, honey, and olive oil—you're supporting a transparent, sustainable, and equitable future. Taste the difference. #DirectTrade #WomenLed #SustainableFarming
• •Website Banner (Focus on Health & Wellness): (Image: A minimalist flat-lay of My Land products alongside a healthy meal.) Headline: Your Daily Wellness Ritual, Naturally Delivered. Sub-headline: Rejuvenate your health with a curated selection of organic Greek foods. Farm-to-table, pure, and packed with the goodness of nature. Shop now for free 3-day delivery.
• •Email Marketing (Focus on 'Subscribe & Save'): Subject: Never Run Out of Wellness. Body: Incorporate the pure taste of Greece into your daily life without a second thought. Subscribe to your favorite My Land products and save 15% on every order. From our wild oregano oil to our raw mountain honey, we'll keep your pantry stocked with nature's best. Set up your personalized wellness delivery today.
• •TikTok Video Script (Quick Recipe): (Fast-paced video showing the steps below.) Text Overlay 1: Upgrade your salad in 5 seconds. Action 1: Pour a vibrant salad into a clean, white bowl. Text Overlay 2: Step 1: My Land Organic Herbs. Action 2: Sprinkle a pinch of herbs over the salad. Text Overlay 3: Step 2: My Land EVOO (The good stuff). Action 3: Drizzle a generous amount of golden olive oil. Final Text Overlay: Ethically sourced, unbelievably good. Link in bio! #GreekFood #HealthyRecipes #OliveOil