Tono de Marca

Aspirational, Confident, and Chic

Valores de Marca

• •Quality
• •Style & Fashion
• •Confidence & Empowerment
• •Ethical Production
• •Individuality & Self-Expression
• •Comfort
• •Passion for Travel & Lifestyle

Mejores Prácticas

• •Develop a Brand Voice Guide: Clearly document the brand's tone (aspirational, confident, chic, friendly), key messaging points, preferred vocabulary (e.g., "empower," "radiant," "effortless"), and "do's and don'ts" for communication. Share this with anyone creating content.
• •Embody the Target Audience: Write as if speaking directly to the ideal My Khepri woman – someone who is stylish, confident, appreciates quality, and is inspired by travel and a vibrant lifestyle. Use language that resonates with her aspirations.
• •Prioritize Visual-Copy Harmony: Ensure the tone of the copy perfectly complements the high-quality, chic, and aspirational visuals used on the website and social media. The words should enhance the story the images are telling.
• •Weave in Core Values Naturally: Subtly integrate brand values like "ethically produced," "high-quality," and "confidence-boosting" into product descriptions, social media posts, and "About Us" narratives rather than just listing them. Let these values shine through the storytelling.
• •Maintain Consistency Across All Channels: Whether it's an Instagram caption, a website product page, an email newsletter, or a Facebook ad, the brand's core tone and voice should remain consistent to build a strong, recognizable brand identity. Regular audits of content can help ensure this.

Percepción Social

Stylish, high-quality swimwear and resort wear for women who value fashion, confidence, and an aspirational lifestyle. Emphasis on ethical production appeals to conscious consumers. Luxury, comfort, and style.

Ejemplos de Copy

• •Instagram Post (New Bikini Launch): "Dive into golden hour confidence ✨ Our new [Bikini Name] set has just arrived, designed in Miami to make you feel like the masterpiece you are. Ethically crafted, effortlessly chic. Tap to shop your new obsession. #MyKhepri #LuxurySwimwear #ResortReady #EthicallyMade #FeelConfident"
• •Website Homepage Banner: "Your Escape Awaits. Discover luxury swimwear & resort wear, thoughtfully designed and ethically crafted for your sun-soaked adventures. Feel beautiful, feel Khepri."
• •Email Subject Line (Sale Promotion): "Ready for your close-up? ✨ Up to 30% off iconic Khepri styles."
• •Facebook Ad (Targeting Travel Enthusiasts): "Jet-set in style. My Khepri’s resort wear collection is designed for the woman who lives for adventure and loves to look incredible doing it. Miami-born, globally adored. Shop now for ethically made luxury."
• •Product Description (Resort Wear Dress): "Float from beach to breathtaking sunsets in our [Dress Name]. This isn't just a dress; it's a feeling. Crafted from the softest, ethically sourced fabrics, its flowing silhouette and vibrant [Color/Pattern] print are designed to celebrate your unique radiance. Own the moment. #MyKhepriStyle #EthicalFashion #ResortGlam"