Tono de Marca

aspirational and service-oriented

Valores de Marca

• •Comprehensiveness
• •Customer Service
• •Accessibility
• •Security

Mejores Prácticas

• •Build Authenticity: Replace all generic and template copy. Write a genuine "About Us" story that introduces the people behind the brand and its true mission. If it's a dropshipping site, be transparent about the model and focus on the value of curation and customer service.
• •Establish a Cohesive Visual Identity: The brand needs a professional and unique logo, color palette, and font style to be used across the website and all social media. Currently, there are inconsistencies in branding.
• •Create an Active & Engaging Social Presence: Secure official brand handles on relevant platforms like Instagram and Pinterest. The broken Facebook link must be fixed or removed. Post high-quality, original content showcasing products in real-life settings, not just supplier images.
• •Prioritize and Showcase Social Proof: Encourage and feature genuine customer reviews and photos. The current lack of positive reviews is a major red flag. A brand cannot simply state it's trustworthy; it must be proven by its customers.
• •Develop a Clear and Consistent Tone of Voice: Define the brand persona—is it luxurious, quirky, minimalist, warm? This voice must be applied to every piece of text, from product descriptions and ad copy to customer service emails and social media replies. Consistency builds recognition and trust.

Percepción Social

Overwhelmingly negative and untrustworthy; perceived as a potential scam or low-quality dropshipping operation.

Ejemplos de Copy

• •Your Home, Reimagined. From statement lighting to the coziest textiles, discover curated collections designed to bring your vision to life. Shop with confidence: Free shipping & 30-day returns.
• •Don't just furnish your living room—define it. Our new Nordic Collection sofa combines minimalist design with deep comfort for a space you'll never want to leave. Built to last, designed to impress.
• •Inside: 5 Ways to Make Your Home Feel Brand New
• •That Sunday feeling, bottled. ✨ There's nothing better than a quiet corner filled with light and your favorite things. What's one piece that makes your house feel like a home? #MyHouseDecore #HomeInspo #InteriorDesign
• •It started with a simple idea: beautiful, modern design shouldn't be out of reach. At myhousedecore.com, we're not just curators; we're homebodies obsessed with quality and style. We partner with artisans and top manufacturers to bring you pieces you'll love for years to come, all backed by a team that truly cares.